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6 the biggest marketing mistakes:

1. Target

31.7% companies overspend money failing to address target audience.
38.1% confuse Customer with Consumer.
19.7% of your best clients generate 79.9% your income.

STOP CHASING EVERYONE!!!

2. Channels

24.1% companies waste money for choosing wrong channels.
As many as 88.7% people avoid traditional ads on SM
74.2% SEM run poor performance SM campaigns and underestimate WOMM

BTW social media are SOCIAL media

3. USP

61.8% SEM couldn’t answer what is their USP.
79.2% SEM struggle to create unique and original message.

“Differentiate or Die” Jack Trout

4. Branding

23.2% companies overestimate brand perfection instead of brand interaction.
26.9% don’t understand importance of brand personality

5. Follow up

Only 2% of sales occur at a first meeting.
44% of sales people give up after one “no”.
12% of sales people give up after four “nos”.

Introduce a 5 “NOs” follow-up strategy

6. Call to action

36.6% of ALL ads don’t have call to action AT ALL.
97% of CTA word don’t contain benefits as they should.

CALL ME NOW: 07498057991 to get your free marketing analysis

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
(Stuart Henderson)

DM2 Agency ideas place you ahead of your competitors because we think beyond any expectation

81 % of consumers are willing to spend more to buy product or service from brand they know. (Yale University)

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