Yes, another (and certainly not the last one) definition of marketing opens the: “Practical guide. Introduction to Marketing” produced by CIM (The Chartered Institute of Marketing). It could be new for some people, and well known at least heard for others. I shall quote: ”
“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
Is a marketer a manager now? Conscientiously or not, yes, we are! Reading this work, you will realise that managing so many issues – you do become a manager.
What exactly do we manage? And here, I will surprise you. I started with myself. How did I manage myself? I’ve read new information. I’ve read it once, found it interesting, inspiring and instructive. Therefore, I was eager to read it again, highlight the useful information. But what do I remember now? A challenge won! Check your memory, check if your mind was opened to it. 1-2-3 GO!
Here, I’d like to share, what I came up to 🙂
I Love my cat! – unrelated? More than you think! She came, and by looking through her eyes, I memorised quite a bit of the content. See for yourself:)
Previously, there were 4Ps, later 5Ps, and nowadays there are 7Ps. Following the cat’s mind:
P1 – Product: food
P2 – Price: affordable
P3 – Promotion: bought one – got one free
P5 – People: … yes, PEOPLE.. no comment
P6 – Process: keep buying it! or don’t you dare to buy it again!
P7 – Physical evidence: don’t listen to Mrs John ever again!
The 4 Cs form the 1990s also appeared in that work. Just to remind you:
C1- Customer: my cat
C2- Cost: not too expensive
C3- Convenience: she eats that- I can finally eat mine
C4 – Communication: purrs.. 🙂
I’ve seen you smiling while reading it:)
So here we have our memory fed with some fresh marketing knowledge. We constantly learn, we develop, we progress, isn’t that fantastic?!
To be continued…