ANOTHER DEFINITION of MARKETING? A memory test. Part 1: Cat’s view

Yes, another (and certainly not the last one) definition of marketing opens the: “Practical guide. Introduction to Marketing” produced by CIM (The Chartered Institute of Marketing). It could be new for some people, and well known at least heard for others. I shall quote: ”

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

Is a marketer a manager now? Conscientiously or not, yes, we are! Reading this work, you will realise that managing so many issues – you do become a manager.

What exactly do we manage? And here, I will surprise you. I started with myself. How did I manage myself? I’ve read new information. I’ve read it once, found it interesting, inspiring and instructive. Therefore, I was eager to read it again, highlight the useful information. But what do I remember now? A challenge won! Check your memory, check if your mind was opened to it. 1-2-3 GO!

Here, I’d like to share, what I came up to 🙂

I Love my cat! – unrelated? More than you think! She came, and by looking through her eyes, I memorised quite a bit of the content. See for yourself:)

Previously, there were 4Ps, later 5Ps, and nowadays there are 7Ps. Following the cat’s mind:

P1 – Product: food

P2 – Price: affordable

P3 – Promotion: bought one – got one free

P5 – People: … yes, PEOPLE.. no comment

P6 – Process: keep buying it! or don’t you dare to buy it again!

P7 – Physical evidence: don’t listen to Mrs John ever again!

The 4 Cs form the 1990s also appeared in that work. Just to remind you:

C1- Customer: my cat

C2- Cost: not too expensive

C3- Convenience: she eats that- I can finally eat mine

C4 – Communication: purrs.. 🙂

I’ve seen you smiling while reading it:)

So here we have our memory fed with some fresh marketing knowledge. We constantly learn, we develop, we progress, isn’t that fantastic?!

To be continued…



About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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