Ludwig Wittgenstein, an Austrian-British philosopher, said:

“The human body is the best picture of the human soul.”

And this statement is proven by Albert Mehrabian, professor of psychology at the University of California, in research which concludes: that only 7% of communication is made up of words, 38% is tone of voice, and the other 55% is body language. I am sure that you are familiar with it, but…

How do you communicate effectively when you have neither voice nor body language at your disposal? I am thinking about emails. Have you known that 200 billion emails are sent every day around the world! Therefore, it is really important to use them productively.

Please remember these 5 rules (more regarding to a form not a content), which help you communicate wisely with respect of your and recipients’ time:

  1. Be clear and make your email short – or it simply will not be read…

  2. Get to the point quickly – please give up/avoid unnecessary niceties. “Better is an enemy of good”- it is a mantra of Dorota Iwankiewicz FCIM, DM2 Agency creative director ?

  3. Never type in all capitals! – you are not shouting!

  4. Keep it conversational – you are humans! However, be careful with smileys. Too much: you do not want to make yourself look less professional – researchers say.

  5. Do not fill emails with big words and corporate language. Instead of them use your recipient’s predicates…

Oh, we simply moved to the details of persuasive language, which is a content not a form of emails, what I promised.

Therefore, let me finish this post with a great example of influencer … Nick Vujicic, Australian motivational speaker, a man without arms and legs. He shows there are no limitations to effective communication.

References: CIPD PM, April 2018; Vujicic by HectorDupont – Own work, CC BY-SA 4.0

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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