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Blog 2017-12-05T03:10:37+00:00

July 2018

We CARE about ANIMALS through… ADVERTISEMENT

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UN established a new programme encouraging advertisers to get to work on wildlife conservation when they use animals in advertising. DM2's team share values about protecting the wildlife and will urge the agency's clients to join this movement.

June 2018

Business Programme on Radio Star with DM2 experts – every Thursday

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The business programme on Radio Star "7 Elements in Business"® is dedicated to all, who work in business on a daily basis: both as owners, but also responsible managers; they are interested [...]

May 2018

You Are what you Think and Express in your Language. It is time to refresh your dictionary!

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There were two Olympic champions: One gained silver medal. What was his first thought? “I was so close to achieve…” The other one achieved gold medal but missed the world’s record. What did he think? [...]

The EXECUTION of IDEAS separates the sheep from the goats

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"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of detective novels with a readership [...]

April 2018

RESEARCH as a first step to Business Mastery

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Because the statistics are merciless, therefore please bear in mind what is first step to achieve Business Mastery regarding to effective marketing strategy. As Ralph Lightman from DM2 Agency demonstrated during  Multicultural Business Club meeting [...]

38.1% businesses confuse Customer with Consumer

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We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for kids to grow to $1.2bn [...]

Why question “WHY?” always give you lousy answers – highlights of coaching sessions

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I decided to share with you some highlights from coaching sessions with my clients and from mine as well. It will not be another motivational quote. I am sure that you can find a lot [...]

ART of EFFECTIVE COMMUNICATION. Part 2. ON THE PHONE

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Communicating effectively over the phone brings a lot of challenges. Lack of cues from body language and facial expression should not be excuses for unsuccessful interaction. In addition to 5 rules from DM2 Agency, learn from celebrities like Baroness Betty Boothroyd, the first female speaker of the House of Commons, how to be listened regardfully by others.

ART of EFFECTIVE COMMUNICATION. Part 1. ON EMAIL

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“The human body is the best picture of the human soul.”- L. Wittgenstein. How do you communicate effectively when you have neither voice nor body language at your disposal? I am thinking about emails. Please remember these 5 rules, which help you communicate wisely.

March 2018

Bunnies or eggs? This is a question in the diversity era…

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Go so far in emotional advertising, however keep the balance and respect other people’s feelings. Emotions are good drivers for a creative advertisement. DM2’s hint is: use an emotional swing. Happy Smiley Easter!

Be PROUD to be ENTREPRENEUR – 26% for Greater Manchester!

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The contributions made to the economy by the UK’s Small and Medium-sized firms (SME) will grow by 19% between 2016 to 2025. In the UK, SMEs currently contribute £202 billion to the economy – the [...]

February 2018

PASSION can wake you up and make you not sleep at all! 3 AWARDS for Ralph!

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Passion is active, is your drive, your desire, is something you must do.  Such things like money, time do not exist once you feel it. You won't look for excuses, obstacles. You just go for [...]

Have you been playing with a DRONE?

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From Amazon to DHL or BBC - technical innovations like drones are implemented in businesses to progress. Now withe legal regulations to protect us. Have you known that DM2 Agency has in its history a pioneer approach to the drones use as a videomarketing development. It was 9 years ago!

January 2018

WHAT REALLY “CONTRIBUTION” MEANS TO YOU IN YOUR BUSINESS ACTIVITY?

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We believe that everybody in business are focused on achieving their business targets, chasing money. However, it is good to stop, inspire others and share your knowledge pro bono.

CHRISTMAS MARKETING BURGLARY INTO OUR BRAINS

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Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...

December 2017

ANOTHER DEFINITION of MARKETING? PART 2 Cat’s view

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Remember, not only from cat's view 🙂 1. Emotions are the psycho-drivers to your customers. 2.Existing customers are generally less sensitive about price than new customers – a good reason to look after them well. Let'us do a great MeowARKETING!

ANOTHER DEFINITION of MARKETING? A memory test. Part 1: Cat’s view

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Yes, another (and certainly not the last one) definition of marketing opens the: "Practical guide. Introduction to Marketing" produced by CIM (The Chartered Institute of Marketing). It could be new for some people, and [...]

November 2017

THE CARROT AND STICK APPROACH AT WORK HAS REACHED A HIGHER LEVEL! Employer Branding as important as the Company Branding in marketing strategy

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Every business aims at “being the ONE”. Companies have fought for clients, searched for ways how to bring and keep them. Nowadays, the HR is fighting, “employer branding” became the goal.

HEDONISM develops a workplace – HR constantly challenged forced to focus on new marketing approaches

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A significant improvement in communication effectiveness is associated with a 15% increase in the market value.

CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all?

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Have you known that a customer’s decision of choosing your product or service happens only in 2.5 seconds? How you can use this knowledge preparing an effective marketing campaign, selling and customer service standards?

October 2017

EMPLOYER BRANDING BRIEFING in COOPERATION with CLC LLP – City London LAW FIRM

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Dorota Iwankiewicz, Senior Branding Professional from DM2 Agency, will present on how to manage brand reputation when faced with employees’ claims. Solicitors, Kate Boguslawska and Andrew Firman, Partners at Carter Lemon Camerons LLP, will provide some practical tips on how employers can avoid tribunal claims.

WHAT the FCUK and WHY NEUROMARKETING IS BENEFICIAL FOR YOU

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Hippocampus headlines is an effective way to pique the interest of your audience. If you find this title as a catchy headline – please read more about advantages of neuromarketing for you.

CULTURE CHANGE?

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Hairy legs. Cellulites in the main role. Questioning femininity and gender standards. Branding specialists from Adidas said: "it's honoured to work with creators like Arvida for their creativity, diversity and unique ideas." As a FCIM [...]

NEGOTIATING THE BEST DEAL Business Forum in Manchester

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As Aristotle said: a credible negotiator conveys three qualities: COMPETENCE: The knowledge and ability to do what you say you can do. GOOD INTENTION: You intend to do good for your listener. EMPATHY: The listener [...]

The DIVERSITY DILEMMA in MARKETING

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Decisions and opinions are formed at an unconscious level when they are based on stereotypes rooted in social circumstances and history and on a decision maker's personal experiences. Unconscious bias can become a problem when [...]

September 2017

ZOO INCREASES SALES AND ENHANCES BRAND AWARENESS

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Darwin’s theory and psychotically Kewpie Doll Effect have been successfully implemented in marketing 🙂 It is an emotional psycho-driver to your customers. Do you remember tv commercial of a comparison website with meerkats/suricates? British consumers [...]

July 2017

The Responsible Sale of Tobacco STOP 18! Programme… and 10 years later

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2017 in the UK Tobacco giant Philip Morris is paying people £50 if they persuade a smoker to quit! It is how the world’s second largest tobacco company, which was partner in STOP 18 Programme [...]

November 2012

The Value of Storytelling in Sales and Marketing

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Great brands are easy to spot. They are iconic, talked about and present in our lives. Some of these brands are goods like iPods, or watches, some are cars,  while others are medical, like Aspirin. [...]

May 2012

Converse case study – brand’s stories…

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While its fashions have always been distinctively informal, Converse’s brand associations have ebbed and flowed. Founded in 1908, it first made its rebellious streak known in 1913 with a vow to be “independent enough not [...]