UN established a new programme encouraging advertisers to get to work on wildlife conservation when they use animals in advertising. DM2's team share values about protecting the wildlife and will urge the agency's clients to join this movement.
The business programme on Radio Star "7 Elements in Business"® is dedicated to all, who work in business on a daily basis: both as owners, but also responsible managers; they are interested [...]
There were two Olympic champions: One gained silver medal. What was his first thought? “I was so close to achieve…” The other one achieved gold medal but missed the world’s record. What did he think? [...]
"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of detective novels with a readership [...]
I decided to share with you some highlights from coaching sessions with my clients and from mine as well. It will not be another motivational quote. I am sure that you can find a lot [...]
Communicating effectively over the phone brings a lot of challenges. Lack of cues from body language and facial expression should not be excuses for unsuccessful interaction. In addition to 5 rules from DM2 Agency, learn from celebrities like Baroness Betty Boothroyd, the first female speaker of the House of Commons, how to be listened regardfully by others.
“The human body is the best picture of the human soul.”- L. Wittgenstein. How do you communicate effectively when you have neither voice nor body language at your disposal? I am thinking about emails. Please remember these 5 rules, which help you communicate wisely.
Go so far in emotional advertising, however keep the balance and respect other people’s feelings. Emotions are good drivers for a creative advertisement. DM2’s hint is: use an emotional swing. Happy Smiley Easter!
The contributions made to the economy by the UK’s Small and Medium-sized firms (SME) will grow by 19% between 2016 to 2025. In the UK, SMEs currently contribute £202 billion to the economy – the [...]
Passion is active, is your drive, your desire, is something you must do. Such things like money, time do not exist once you feel it. You won't look for excuses, obstacles. You just go for [...]
From Amazon to DHL or BBC - technical innovations like drones are implemented in businesses to progress. Now withe legal regulations to protect us. Have you known that DM2 Agency has in its history a pioneer approach to the drones use as a videomarketing development. It was 9 years ago!
We believe that everybody in business are focused on achieving their business targets, chasing money. However, it is good to stop, inspire others and share your knowledge pro bono.
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
Remember, not only from cat's view 🙂 1. Emotions are the psycho-drivers to your customers. 2.Existing customers are generally less sensitive about price than new customers – a good reason to look after them well. Let'us do a great MeowARKETING!
Yes, another (and certainly not the last one) definition of marketing opens the: "Practical guide. Introduction to Marketing" produced by CIM (The Chartered Institute of Marketing). It could be new for some people, and [...]
THE CARROT AND STICK APPROACH AT WORK HAS REACHED A HIGHER LEVEL! Employer Branding as important as the Company Branding in marketing strategy
Every business aims at “being the ONE”. Companies have fought for clients, searched for ways how to bring and keep them. Nowadays, the HR is fighting, “employer branding” became the goal.
HEDONISM develops a workplace – HR constantly challenged forced to focus on new marketing approaches
A significant improvement in communication effectiveness is associated with a 15% increase in the market value.
According CIM report, customer experience is ranked first for heaving the greatest impact on revenue growth. Hence, be prepared to meet your clients' expectations. Otherwise you can jeopardise your brand image.
CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all?
Have you known that a customer’s decision of choosing your product or service happens only in 2.5 seconds? How you can use this knowledge preparing an effective marketing campaign, selling and customer service standards?
Dorota Iwankiewicz, Senior Branding Professional from DM2 Agency, will present on how to manage brand reputation when faced with employees’ claims. Solicitors, Kate Boguslawska and Andrew Firman, Partners at Carter Lemon Camerons LLP, will provide some practical tips on how employers can avoid tribunal claims.
Hippocampus headlines is an effective way to pique the interest of your audience. If you find this title as a catchy headline – please read more about advantages of neuromarketing for you.
The biggest mistake most companies make: they fall in love with their business or products and not with their clients. An 11-year-old boy with Down's syndrome has become one of the faces of River Island's new clothing range.
As Aristotle said: a credible negotiator conveys three qualities: COMPETENCE: The knowledge and ability to do what you say you can do. GOOD INTENTION: You intend to do good for your listener. EMPATHY: The listener [...]
Darwin’s theory and psychotically Kewpie Doll Effect have been successfully implemented in marketing 🙂 It is an emotional psycho-driver to your customers. Do you remember tv commercial of a comparison website with meerkats/suricates? British consumers [...]
2017 in the UK Tobacco giant Philip Morris is paying people £50 if they persuade a smoker to quit! It is how the world’s second largest tobacco company, which was partner in STOP 18 Programme [...]