Go so far in emotional advertising, however keep the balance and respect other people’s feelings. Emotions are good drivers for a creative advertisement. DM2’s hint is: use an emotional swing. Happy Smiley Easter!
CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all?Dorota Iwankiewicz, FCIM 2017-11-01T16:43:46+00:00
Have you known that a customer’s decision of choosing your product or service happens only in 2.5 seconds? How you can use this knowledge preparing an effective marketing campaign, selling and customer service standards?
Hippocampus headlines is an effective way to pique the interest of your audience. If you find this title as a catchy headline – please read more about advantages of neuromarketing for you.
Hairy legs. Cellulites in the main role. Questioning femininity and gender standards. Branding specialists from Adidas said: "it's honoured to work with creators like Arvida for their creativity, diversity and [...]
Decisions and opinions are formed at an unconscious level when they are based on stereotypes rooted in social circumstances and history and on a decision maker's personal experiences. Unconscious bias [...]
Some businesses are even forced to fold because of their embarrassing mistakes in marketing and sales. We can learn from them. KNOWING YOUR TARGET GROUP In 1996, McDonalds introduced its [...]
Insurance is a topic which refers to matters close to the heart: a loving partner, children and the future. It awakens positive feelings within us of caring for our ‘nearest [...]
Great brands are easy to spot. They are iconic, talked about and present in our lives. Some of these brands are goods like iPods, or watches, some are cars, while [...]