We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
According CIM report, customer experience is ranked first for heaving the greatest impact on revenue growth. Hence, be prepared to meet your clients' expectations. Otherwise you can jeopardise your brand image.
Hippocampus headlines is an effective way to pique the interest of your audience. If you find this title as a catchy headline – please read more about advantages of neuromarketing for you.
2017 in the UK Tobacco giant Philip Morris is paying people £50 if they persuade a smoker to quit! It is how the world’s second largest tobacco company, which was [...]