Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
Hairy legs. Cellulites in the main role. Questioning femininity and gender standards. Branding specialists from Adidas said: "it's honoured to work with creators like Arvida for their creativity, diversity and [...]
For really brave Brits, who want to use Polish language doing business in Poland: Try to avoid talking about "preservatives" as the Polish word “prezerwatywa” means condom. Use the expression [...]
Darwin’s theory and psychotically Kewpie Doll Effect have been successfully implemented in marketing :) It is an emotional psycho-driver to your customers. Do you remember tv commercial of a comparison [...]
SHOCKVERTISING breaks taboo, uses frightening and emotion-provoking concepts. The initial shock burns the brand into the viewer’s memory. This is a fact that is worth successful marketing campaign. I am [...]