THE CARROT AND STICK APPROACH AT WORK HAS REACHED A HIGHER LEVEL! Employer Branding as important as the Company Branding in marketing strategy

2017-11-30T10:58:27+00:00

Every business aims at “being the ONE”. Companies have fought for clients, searched for ways how to bring and keep them. Nowadays, the HR is fighting, “employer branding” became the goal.

THE CARROT AND STICK APPROACH AT WORK HAS REACHED A HIGHER LEVEL! Employer Branding as important as the Company Branding in marketing strategy 2017-11-30T10:58:27+00:00

HEDONISM develops a workplace – HR constantly challenged forced to focus on new marketing approaches

2017-11-22T15:55:13+00:00

A significant improvement in communication effectiveness is associated with a 15% increase in the market value.

HEDONISM develops a workplace – HR constantly challenged forced to focus on new marketing approaches 2017-11-22T15:55:13+00:00

The Responsible Sale of Tobacco STOP 18! Programme… and 10 years later

2017-11-09T18:04:51+00:00

2017 in the UK Tobacco giant Philip Morris is paying people £50 if they persuade a smoker to quit! It is how the world’s second largest tobacco company, which was [...]

The Responsible Sale of Tobacco STOP 18! Programme… and 10 years later 2017-11-09T18:04:51+00:00