REMEMBER the HUMAN STORY in the TECH-POWERED WORLD

2018-12-05T16:42:23+00:00

Marketing has the power to transform organisations and outcomes, and indeed plays a pivotal role in some of the biggest transition of business success. We need to stop talking [...]

REMEMBER the HUMAN STORY in the TECH-POWERED WORLD 2018-12-05T16:42:23+00:00

HOW #MARKETING CAN MAKE YOUR BUSINESS IRRESISTIBLE #FSBconnect

2018-11-20T17:14:08+00:00

HOW MARKETING CAN MAKE YOUR BUSINESS IRRESISTIBLE by Ralph Lightman during #FSBConnect: Cambridgeshire and Reading in November Learn, briefly, about smart, good practices, and with a limited budget, to [...]

HOW #MARKETING CAN MAKE YOUR BUSINESS IRRESISTIBLE #FSBconnect 2018-11-20T17:14:08+00:00

TARGET GROUP- try walking in my shoes

2018-11-20T16:31:11+00:00

Highlights of radio episode about Target Group in your Business: Behavioural characteristic is a key to successful sales. Understand your clients: how they make decisions how they spend their [...]

TARGET GROUP- try walking in my shoes 2018-11-20T16:31:11+00:00

eCOMMERCE – the hottest topic ever!

2018-11-20T16:54:59+00:00

Highlights of radio broadcast episode about eCommerce: Make a reliable research to protect yourself & your money at the beginning Plan tools of PreSale-, Sale- and… PostSale-Experiences Take into account [...]

eCOMMERCE – the hottest topic ever! 2018-11-20T16:54:59+00:00

The EXECUTION of IDEAS separates the sheep from the goats

2018-05-09T16:33:08+00:00

"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of [...]

The EXECUTION of IDEAS separates the sheep from the goats 2018-05-09T16:33:08+00:00

38.1% businesses confuse Customer with Consumer

2018-04-25T11:22:44+00:00

We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]

38.1% businesses confuse Customer with Consumer 2018-04-25T11:22:44+00:00

CHRISTMAS MARKETING BURGLARY INTO OUR BRAINS

2018-01-05T14:58:21+00:00

Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...

CHRISTMAS MARKETING BURGLARY INTO OUR BRAINS 2018-01-05T14:58:21+00:00

CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all?

2017-11-01T16:43:46+00:00

Have you known that a customer’s decision of choosing your product or service happens only in 2.5 seconds? How you can use this knowledge preparing an effective marketing campaign, selling and customer service standards?

CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all? 2017-11-01T16:43:46+00:00

WHAT the FCUK and WHY NEUROMARKETING IS BENEFICIAL FOR YOU

2017-10-27T18:44:16+00:00

Hippocampus headlines is an effective way to pique the interest of your audience. If you find this title as a catchy headline – please read more about advantages of neuromarketing for you.

WHAT the FCUK and WHY NEUROMARKETING IS BENEFICIAL FOR YOU 2017-10-27T18:44:16+00:00