"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of [...]
We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all?Dorota Iwankiewicz, FCIM 2017-11-01T16:43:46+00:00
Have you known that a customer’s decision of choosing your product or service happens only in 2.5 seconds? How you can use this knowledge preparing an effective marketing campaign, selling and customer service standards?
Hippocampus headlines is an effective way to pique the interest of your audience. If you find this title as a catchy headline – please read more about advantages of neuromarketing for you.
Hairy legs. Cellulites in the main role. Questioning femininity and gender standards. Branding specialists from Adidas said: "it's honoured to work with creators like Arvida for their creativity, diversity and [...]
Decisions and opinions are formed at an unconscious level when they are based on stereotypes rooted in social circumstances and history and on a decision maker's personal experiences. Unconscious bias [...]
Insurance is a topic which refers to matters close to the heart: a loving partner, children and the future. It awakens positive feelings within us of caring for our ‘nearest [...]
Darwin’s theory and psychotically Kewpie Doll Effect have been successfully implemented in marketing :) It is an emotional psycho-driver to your customers. Do you remember tv commercial of a comparison [...]
SHOCKVERTISING breaks taboo, uses frightening and emotion-provoking concepts. The initial shock burns the brand into the viewer’s memory. This is a fact that is worth successful marketing campaign. I am [...]