Marketing has the power to transform organisations and outcomes, and indeed plays a pivotal role in some of the biggest transition of business success. We need to stop talking [...]
HOW MARKETING CAN MAKE YOUR BUSINESS IRRESISTIBLE by Ralph Lightman during #FSBConnect: Cambridgeshire and Reading in November Learn, briefly, about smart, good practices, and with a limited budget, to [...]
Highlights of radio episode about Target Group in your Business: Behavioural characteristic is a key to successful sales. Understand your clients: how they make decisions how they spend their [...]
Highlights of radio broadcast episode about eCommerce: Make a reliable research to protect yourself & your money at the beginning Plan tools of PreSale-, Sale- and… PostSale-Experiences Take into account [...]
"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of [...]
We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all?Dorota Iwankiewicz, FCIM 2017-11-01T16:43:46+00:00
Have you known that a customer’s decision of choosing your product or service happens only in 2.5 seconds? How you can use this knowledge preparing an effective marketing campaign, selling and customer service standards?
Hippocampus headlines is an effective way to pique the interest of your audience. If you find this title as a catchy headline – please read more about advantages of neuromarketing for you.
Hairy legs. Cellulites in the main role. Questioning femininity and gender standards. Branding specialists from Adidas said: "it's honoured to work with creators like Arvida for their creativity, diversity and [...]