The EXECUTION of IDEAS separates the sheep from the goats

2018-05-09T16:33:08+00:00

"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of [...]

The EXECUTION of IDEAS separates the sheep from the goats 2018-05-09T16:33:08+00:00

38.1% businesses confuse Customer with Consumer

2018-04-25T11:22:44+00:00

We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]

38.1% businesses confuse Customer with Consumer 2018-04-25T11:22:44+00:00

CHRISTMAS MARKETING BURGLARY INTO OUR BRAINS

2018-01-05T14:58:21+00:00

Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...

CHRISTMAS MARKETING BURGLARY INTO OUR BRAINS 2018-01-05T14:58:21+00:00

CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all?

2017-11-01T16:43:46+00:00

Have you known that a customer’s decision of choosing your product or service happens only in 2.5 seconds? How you can use this knowledge preparing an effective marketing campaign, selling and customer service standards?

CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all? 2017-11-01T16:43:46+00:00

WHAT the FCUK and WHY NEUROMARKETING IS BENEFICIAL FOR YOU

2017-10-27T18:44:16+00:00

Hippocampus headlines is an effective way to pique the interest of your audience. If you find this title as a catchy headline – please read more about advantages of neuromarketing for you.

WHAT the FCUK and WHY NEUROMARKETING IS BENEFICIAL FOR YOU 2017-10-27T18:44:16+00:00

The DIVERSITY DILEMMA in MARKETING

2017-10-23T23:05:54+00:00

Decisions and opinions are formed at an unconscious level when they are based on stereotypes rooted in social circumstances and history and on a decision maker's personal experiences. Unconscious bias [...]

The DIVERSITY DILEMMA in MARKETING 2017-10-23T23:05:54+00:00

ZOO INCREASES SALES AND ENHANCES BRAND AWARENESS

2017-10-23T23:09:24+00:00

Darwin’s theory and psychotically Kewpie Doll Effect have been successfully implemented in marketing :) It is an emotional psycho-driver to your customers. Do you remember tv commercial of a comparison [...]

ZOO INCREASES SALES AND ENHANCES BRAND AWARENESS 2017-10-23T23:09:24+00:00