VALUE-BASED MARKETING as “To Be or Not To Be” on the market

2018-09-21T13:16:48+00:00

Instead of an introduction to this article, can I ask you one question? How much will you appreciate world-class tips and facts that help you put your business to [...]

VALUE-BASED MARKETING as “To Be or Not To Be” on the market 2018-09-21T13:16:48+00:00

Business Programme on Radio Star with DM2 experts – every Thursday

2018-06-18T11:15:53+00:00

The business programme on Radio Star "7 Elements in Business"® is dedicated to all, who work in business on a daily basis: both as owners, but also [...]

Business Programme on Radio Star with DM2 experts – every Thursday 2018-06-18T11:15:53+00:00

You Are what you Think and Express in your Language. It is time to refresh your dictionary!

2018-05-11T18:47:40+00:00

There were two Olympic champions: One gained silver medal. What was his first thought? “I was so close to achieve…” The other one achieved gold medal but missed the world’s [...]

You Are what you Think and Express in your Language. It is time to refresh your dictionary! 2018-05-11T18:47:40+00:00

The EXECUTION of IDEAS separates the sheep from the goats

2018-05-09T16:33:08+00:00

"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of [...]

The EXECUTION of IDEAS separates the sheep from the goats 2018-05-09T16:33:08+00:00

RESEARCH as a first step to Business Mastery

2018-04-30T12:51:03+00:00

Because the statistics are merciless, therefore please bear in mind what is first step to achieve Business Mastery regarding to effective marketing strategy. As Ralph Lightman from DM2 Agency demonstrated [...]

RESEARCH as a first step to Business Mastery 2018-04-30T12:51:03+00:00

38.1% businesses confuse Customer with Consumer

2018-04-25T11:22:44+00:00

We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]

38.1% businesses confuse Customer with Consumer 2018-04-25T11:22:44+00:00

Why question “WHY?” always give you lousy answers – highlights of coaching sessions

2018-04-23T14:53:38+00:00

I decided to share with you some highlights from coaching sessions with my clients and from mine as well. It will not be another motivational quote. I am sure that [...]

Why question “WHY?” always give you lousy answers – highlights of coaching sessions 2018-04-23T14:53:38+00:00