Have you been playing with a DRONE?

We bet you have. Drones were found to be toys for both, children and the Big Boys, their fathers. However, their use in businesses grows significantly day by day. Regardless its use for fun or commercial purposes, there are some rules and regulations to be followed.

The most important rule for a drone operation is SAFETY, therefore all legal regulations are not building to upset us, but to protect us.

The CAA- Civil Aviation Authority, a regulatory body in the UK that sets the rules and regulations for recreational use of drones, issued a handy, basic 2-page  “Dronecode”:

When it comes to a commercial use, the matter is not that simple anymore. The Carter Lemon Camerons, law firm from London, who is a business partner of the DM2Agency regarding business  workshops within negotiations and sales, employer branding, marketing and law, prepared and published a book entitled “A Practical Guide to Drone Law“.

We are proud to have it with an autograph from one of its authors Rufus Ballaster (alongside Andrew Firman, Eleanor Clot).

The book is written comprehensively, intelligibly and clearly and is made for all of us. You will find  there the appropriate and updated regulations. You may read there:

“If a drone operation is commercial it is mandatory to obtain a drone pilot qualification, Permission for Commercial Operations and insurance (…)”.

Don’t need to worry how to do that – all three steps are clearly detailed in there. What’s also worth mentioning is that you may even find there some hints for the drones usage.

The same topic was also risen by Adam C.Uzialko on the businessnewsdaly.com. The author listed ten commercial drone uses as follows: agriculture, architecture and construction, delivery, drone-as-a-Service, emergency services, engineering, environmental monitoring and conservation, training, wireless internet access, media.

Case studies

Many large corporations like BT, UPS, Amazon, Microsoft, British Airways, DHL, BBC and many smaller ones benefit from use of drones for various purposes. Once they have tried it, they move forward on increasing its adoption, invest in further technological development and overtake in ideas on their appliances.

There are some funny stories too, like f.e. around 2013 one of a fast food chain tested its prototype of a waiter drone delivery, what ended up with high bills for dry cleaners. However, trying and testing is better then staying behind.

A great success and a challenge for competitors is the Dubai’s drone- taxi services. They are called volocopters travel for 30 minutes, 200 meters above the ground and can lift up to 100 kg. Can you imagine setting the GPS with the direction to school and have your children flying to school? Fantastic idea isn’t it?

Our agency has in its history also a pioneer approach to the drones use as a videomarketing development. About 9 years ago we were able to convince one of our client who provides wedding film and photograph services for celebrities to reach out for this tool. It was an exciting experience for the client and us as well what we remember with flashing eyes and cheeks.

Technical innovations need to be implemented in businesses to progress and develop. Bearing in mind safety rules and legal regulations, lets go creative! The commercial use of drones depends on how imaginative you can be with the UAV products that are widely offered on the market. There are no limits, just open your minds and go for it!

2018-02-06T11:05:37+00:00

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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