HOW MARKETING CAN MAKE YOUR BUSINESS IRRESISTIBLE by Ralph Lightman during #FSBConnect: Cambridgeshire and Reading in November

Learn, briefly, about smart, good practices, and with a limited budget, to ensure that you communicate directly and effectively to the target which makes your business prosper. According to Forbes, 70% of businesses will not survive their 10th year. To mitigate such disaster, learn how and why your prospective clients take decisions. These methods include #Neuromarketing, #JoinedUpStrategy and consistency. Find new ways to excite your prospective clients so that they will find your offer irresistible!

Attendees will have lots of opportunities to promote their business in a supportive environment. In addition, Federation of Small Businesses representatives will be on hand to talk to you about ensuring you get the most from your FSB membership.

 28 November, 5.30pm Cambridge: South Cambridgeshire Hall, Cambourne Business Centre

30 November, 7:45am Reading: IKEA Restaurant in Calcot Reserve your place:


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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