Valentine's Day – an annual celebration of love and… commercialism. Love it or hate it. Despite its romantic roots, it is a significant spending holiday for shoppers worldwide and a great [...]
The Consumer Goods Forum and global change Futerra have launched “The Honest Product Guide”, in association with the Chartered Institute of Marketing, whom Dorota Iwankiewicz from DM2Agency is a Fellow [...]
Ensure your #marketing efforts communicate directly and effectively to the target audience Look at the principles behind marketing methods, such as #NeuroMarketing Ensure your marketing is joined up and consistent [...]
DM2 Agency ideas place you ahead of your competitors because we think beyond any expectation. If you prefer to do marketing by yourself, please let us share some tips with [...]
The HARD facts – why #BREXIT poses a challenge for some employers, including you: 72% proportion of organisations that employ at least one member of staff from an [...]
We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
Remember, not only from cat's view :) 1. Emotions are the psycho-drivers to your customers. 2.Existing customers are generally less sensitive about price than new customers – a good reason to look after them well. Let'us do a great MeowARKETING!
Yes, another (and certainly not the last one) definition of marketing opens the: "Practical guide. Introduction to Marketing" produced by CIM (The Chartered Institute of Marketing). It could be [...]
According CIM report, customer experience is ranked first for heaving the greatest impact on revenue growth. Hence, be prepared to meet your clients' expectations. Otherwise you can jeopardise your brand image.