38.1% businesses confuse Customer with Consumer

2018-04-25T11:22:44+00:00

We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]

38.1% businesses confuse Customer with Consumer 2018-04-25T11:22:44+00:00

CHRISTMAS MARKETING BURGLARY INTO OUR BRAINS

2018-01-05T14:58:21+00:00

Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...

CHRISTMAS MARKETING BURGLARY INTO OUR BRAINS 2018-01-05T14:58:21+00:00

ANOTHER DEFINITION of MARKETING? PART 2 Cat’s view

2017-12-12T16:38:57+00:00

Remember, not only from cat's view :) 1. Emotions are the psycho-drivers to your customers. 2.Existing customers are generally less sensitive about price than new customers – a good reason to look after them well. Let'us do a great MeowARKETING!

ANOTHER DEFINITION of MARKETING? PART 2 Cat’s view 2017-12-12T16:38:57+00:00

ANOTHER DEFINITION of MARKETING? A memory test. Part 1: Cat’s view

2017-12-05T02:41:30+00:00

Yes, another (and certainly not the last one) definition of marketing opens the: "Practical guide. Introduction to Marketing" produced by CIM (The Chartered Institute of Marketing). It could be [...]

ANOTHER DEFINITION of MARKETING? A memory test. Part 1: Cat’s view 2017-12-05T02:41:30+00:00

The DIVERSITY DILEMMA in MARKETING

2017-10-23T23:05:54+00:00

Decisions and opinions are formed at an unconscious level when they are based on stereotypes rooted in social circumstances and history and on a decision maker's personal experiences. Unconscious bias [...]

The DIVERSITY DILEMMA in MARKETING 2017-10-23T23:05:54+00:00

The Value of Storytelling in Sales and Marketing

2017-11-09T16:56:16+00:00

Great brands are easy to spot. They are iconic, talked about and present in our lives. Some of these brands are goods like iPods, or watches, some are cars,  while [...]

The Value of Storytelling in Sales and Marketing 2017-11-09T16:56:16+00:00