The EXECUTION of IDEAS separates the sheep from the goats

“Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of detective novels with a readership in the millions.

This is a really good invitation for a business meeting at the heart of BBC, Media City on Monday, 14th of May.

The organiser is National Federation of Self Employed & Small Businesses Limited (#FSB). Established over 40 years ago to help members succeed in business, to offer a wide range of vital business services including advice, financial expertise, support and a powerful voice in government. FSB’s mission is to help businesses achieve their ambitions.

One of the topic will be how to create an irresistible offer. And what does it mean that your offer has to be:

  • Socially proven
  • Experienced first before purchase
  • Risk removal
  • Risk reversal
  • From small commitment to leader commitment
  • Jackpot
  • Added value

Thus, reserve your time and take the next step to Business Mastery:


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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