THE IMPORTANCE OF CLEAR VALUES

Independent agency Radley Yeldar (RY) launched the Fit for Purpose Index 2018, ranking the world’s most socially, environmentally and economically purposeful companies. This index includes more than 180 brands from the PwC 100 and the FTSE Eurofirst 100. We are proud that two of DM2 Agency’s clients are in TOP 5!

Values that relate to your business specifically

Identifying the values that drive brand, and then articulating them in a way that engages people, is not easy. Moreover, the most successful companies agree with marketing specialists that purpose, understood as a wider value beyond making a profit, is the answer to a number of business challenges, such as:

  • improving their brand image,
  • finding and retaining talented employees and coworkers,
  • and improving the productivity of their workforce.

The Fit For Purpose Index is created to help companies embed their purpose across the board, engaging all key stakeholders from employees to consumers to investors.

“I worked with Dorota when I held internal communications roles at Cadbury Schweppes and GSK. I hired Dorota to revisit existing communications channels and come up with the refined branding and design proposal for internal newsletters (targeted both multiple different audiences: commercial, supporting functions and manufacturing). Dorota & the team have done the fantastic job, both from the creative, linguistic and positioning perspective, strongly linking the name, look and feel of internal newsletters with the essence of the brand. Following this work, Dorota successfully supported me in a number of other projects / internal campaigns (i.e. related to the re-launch of the reward and recognition system). If I were given another opportunity of working with Dorota, I wouldn’t hesitate to re-hire her again.” – Agnieszka Surowicz, HR Director Global Tech at GSK

Score 2018 and DM2 Agency’s clients

Unilever has topped the index for a third consecutive year, demonstrating an outstanding commitment to its long-term purpose strategy and implementation. Lloyds Banking Group and Royal Philips retained their 2ndand 3rdplace rankings respectively, having both appeared in the top three each year. New entrants to the top 10 include Johnson & Johnson, which has leapt from 32ndto 6thplace this year, alongside Danone, which moved from 18th to 10thplace.

DM2 Agency’s clients: GSK and Nestle proudly are on the top of this ranking!

“The most successful marketers are those who recognise the importance of clear values, which are consistently communicated and profoundly experienced. And this is a way how we serve our clients.” – summarises Dorota Iwankiewicz FCIM, DM2 creative director.

 

 

 

 

 

Sources: RY Purpose Report, CIM

2018-08-01T11:26:59+00:00

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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