10 VALUES that guide International Women’s Day

Do the #IWD every day!

  • ‼️JUSTICE means being afforded the same equal rights and opportunities as men.
  • ‼️DIGNITY (the purple colour), refers to the idea that all people have the right to be valued, respected and receive ethical treatment. The word is derived from Latin dignitas meaning worthiness.
  • ‼️HOPE is the feeling of expectation and desire for a certain thing to happen. 
  • ‼️EQUALITY means ensuring all people have equal opportunities to make the most of their lives and talents, and that no one has poorer life chances due to their background or status. Throughout history, women were deemed to have no place in politics. They couldn’t stand as candidates for Parliament and they weren’t allowed to vote as it was assumed husbands would take responsibility for political matters because a woman’s role was seen to be child-rearing and taking care of the home.
  • ‼️COLLABORATION – there is power in unity. Strength in numbers and voice are critical in driving change.
  • ‼️TENACITY – “Deeds not words” was the Suffragettes’ motto. Today networks work to improve the social, economic, cultural and political status of women by driving visibility and applauding women who make a difference through their achievements.
  • ‼️APPRECIATION – Through celebrating success, populations not only become more appreciative of the role women play in contributing to society but awareness and expectation is increased that women will not be marginalised, discriminated against or absent from future successes moving forward.
  • ‼️RESPECT for others and respect for self play an important part in forging gender equality.
  • ‼️EMPATHY – IWD calls for global understandings about the plight of women – the challenges faced, obstacles endured and changes desired for an inclusive and progressive world.
  • ‼️FORGIVENESS – Focusing attention and effort on the way forward, reconciling discrimination through encouraging awareness and banding together to affect positive change is all part of what International Women’s Day stands for.

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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