…MUST ADVISE THE BUSINESS WHERE TO TREAD CAREFULLY
As the role of brands has expanded, it has never been more important for marketing agencies like DM2 to ensure businesses do not end up on the wrong path in the fight to remain relevant.

…WILL TRANSLATE SUSTAINABILITY INTO STRATEGY
Marketing specialists like from DM2 Agency must balance an overwhelming demand from customers for a more environmental agenda with business need.

…BREAKS THE FOURTH WALL
Building an authentic brand profile should be a priority over and above any tactics.

…INSTILS TRUST BACK INTO DIGITAL & MORE
As digital has become colossal, its ubiquity has come at the price of trust. Whilst digital advertising is still the main player, other channels are beginning to emerge as a more attractive medium for brands looking for an engaged audience.

…PUTS MENTAL HEALTH FIRST
This is undoubtedly significant for marketers, who operate in a high-pressure. Marketing’s core role of communicating (including Employer Branding), raising awareness and driving behavioural change perfectly situates it to take a leading role in this growing challenge of mental health problems.

Do you want to add your postulate for the new 2020 year?