2020 will be the year that MARKETING…

…MUST ADVISE THE BUSINESS WHERE TO TREAD CAREFULLY
As the role of brands has expanded, it has never been more important for marketing agencies like DM2 to ensure businesses do not end up on the wrong path in the fight to remain relevant.

…WILL TRANSLATE SUSTAINABILITY INTO STRATEGY
Marketing specialists like from DM2 Agency must balance an overwhelming demand from customers for a more environmental agenda with business need.

…BREAKS THE FOURTH WALL
Building an authentic brand profile should be a priority over and above any tactics.

…INSTILS TRUST BACK INTO DIGITAL & MORE
As digital has become colossal, its ubiquity has come at the price of trust. Whilst digital advertising is still the main player, other channels are beginning to emerge as a more attractive medium for brands looking for an engaged audience.

…PUTS MENTAL HEALTH FIRST
This is undoubtedly significant for marketers, who operate in a high-pressure. Marketing’s core role of communicating (including Employer Branding), raising awareness and driving behavioural change perfectly situates it to take a leading role in this growing challenge of mental health problems.

Do you want to add your postulate for the new 2020 year?

2019-12-20T17:43:54+00:00

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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