March 2020
HOW TO GROW with Societal Marketing
IT’S ABOUT BETTER BUSINESS! EVEN IN “CORONA-VIRAL” TIME Hard times ahead but can you use the time to your advantage? - Marketing Tips to make your business stronger than ever before! Times might be tough [...]
IT’S A (WO)MAN’S WORLD?
There are more women now than ever holding senior professional positions enjoying abundant financial freedom and purchasing power. Women are responsible for 83% of all purchases, 60% of new cars and 55% of home [...]
How can we create storytelling using Womenomics?
Stories sell, features and benefits do not! If you want to increase your sales tell a powerful story! If you have successful women in your business tell that story! People automatically link stories to their [...]
The results are in Womenomics is working!
WOMENOMICS IS NO LONGER AN OPTION, BUT AN ECONOMIC & BUSINESS IMPERATIVE The term Womenomics was first coined 20 years ago, believe it or not, it’s a theory that trends in the current business world [...]
February 2020
THE START-UP OF YOU
The rage these days is to start your own company- to be an entrepreneur. There is no question, building a business from scratch can be an immensely rewarding pursuit. It’s why people put their whole [...]
January 2020
IT’S EASY TO GET BETTER. BUT BETTER AT WHAT?
Self-improvement is a noble pursuit. Most people don’t even bother. But among those who do, it’s possible for vanity and superficiality to corrupt this process. Do you want six-pack abs because you are challenging yourself [...]
THE PRESENT IS ALL WE POSSESS
Today, notice how often you look for more. That is, wanting the past to be more than what it was (different, better, still here…) or wanting the future to unfold exactly as you expect, no [...]
A LEADER LEADS
Have you ever heard someone else repeat one of your ideas as though it were their own? Did you ever notice a younger relative mimic your behaviour, perhaps by the way you dress or the [...]
FIND THE RIGHT SCENE
Jim Rohn’s widely quoted line is: “YOU ARE THE AVERAGE OF THE FIVE PEOPLE YOU SPEND THE MOST TIME WITH.” I advise young entrepreneurs to find their “scene” – a group of peers who push [...]
YOU AS YOUR MOST VALUABLE BUSINESS ASSET
We’re complicated people. We have multiple sides to ourselves – conflicting wants, desires and fears. The outside world is no less confusing and contradictory. If we’re not careful, all these forces – pushing and pulling [...]
December 2019
2020 will be the year that MARKETING…
...MUST ADVISE THE BUSINESS WHERE TO TREAD CAREFULLYAs the role of brands has expanded, it has never been more important for marketing agencies like DM2 to ensure businesses do not end up on the wrong path [...]
November 2019
Thank you for nominations in 3 categories!
A powerful message from Dorota Iwankiewicz FCIM, creative director from DM2 Agency: Northern Power Women Awards 2020: Person with Purpose Award & Mentor of the Year & Innovation Award! Via my activities I would like [...]
WHAT YOU CAN IMPLEMENT FROM FIJI CANNIBALS… in marketing?
Customer attention is one of the most valuable commodities in today's marketplace. As you can see on the title of Dorota's public speech (look at the picture), even a headline is a place to catch [...]
WOMENOMICS – how much do you lose yearly?
There are numerous global studies demonstrating how diverse leadership is positively correlated with business performance. Do you need proof? Companies confirmed that those firms WITH THE MOST WOMEN on their executive committees enjoyed 55% HIGHER [...]
Northern Power Women Awards 2020 nominations for Dorota
What a coincidence! Today I was nominated in Northern Power Women Awards 2020 in 3 categories: Person with Purpose Award & Mentor of the Year & Innovation Award! And I am preparing my workshop for [...]
FUELING THE HABIT BONFIRE
"We are what we repeatedly do, " Aristotle said, "therefore, excellence is not an act but a habit.". You know that we are a product of our thoughts. Think about your activities of the last [...]
September 2019
A BUSINESS LESSON WHILE DIVING WITH SHARKS
You would never guess what you CAN LEARN IN BUSINESS DURING DIVING WITH BULL SHARKS in Fiji... DO NOT STEREOTYPE until you'll know someone closer. As a Hollywood image about killer-sharks is not true when [...]
August 2019
We support Polish entrepreneurship!
Polish Brands stand for QUALITY, HIGHEST STANDARDS and CREATIVITY. DM2 Marketing Agency is a company with Polish roots and a team of specialists for over 22 years on the market, of which 11 in the [...]
MONEY, GIFTS or… an AXE – choose your reason why to meet
Please to meet you either in Poland during Global Polonia Congress 60MLN (29-20 August) or in the UK during Asbiro Investors meeting in Sheffield (31 August). As a NeuroMarketing specialist, I have the privilege to [...]
QUALITY OVER QUANTITY – a deadly story
And let me tell you a deadly story of books. There is no prize for having read the most books before you… die. Even if you were the most dedicated reader in the world – [...]
You would never guess that a movie with Ben Affleck inspired us to write this…
DISABILITY VISIBILITY There has been a growing push for brands to improve the visibility of disabled people in their communications and product lines. This was given a boost during London Fashion Week when a model [...]
July 2019
HOW TO BE REMEMBERED VIA CREATIVE IMAGES
Nowadays, consumers are faced with dozens of options for any given purchase. With so many choices, it often comes down to who can make the most memorable IMPRESSION. Advertising should help. However, throughout the day, [...]
HOW TO HAVE A GOOD DAY
Here is how to guarantee you have a good day: do good things. If you want some good, get it from yourself. Any other source of joy is outside your control or is non-renewable. But [...]
LIFE WRITES THE BEST SCRIPTS – a powerful message from successful BizMamas
A message from BizMamaNetwork Ambassadors during the BMN inauguration in London and in Manchester: There is always ‘a good time’ in your career Never sabotage yourself! You can talk even with Obama Be stubborn Set [...]
HOW TO BUILD FUTURE FOCUSING ON THE PRESENT
When you look back at some of the most impressive, even scary, things that you’ve done or endured, how were they possible? How were you able to see past the danger or the poor odds? [...]
TRY THE OPPOSITE
Viktor Frankl, the brilliant psychologist and Holocaust survivor, cured patients suffering from phobias or neurotic habits using a method he called “paradoxical intention.” Let’s say a patient couldn’t sleep. The standard therapy would have been [...]
June 2019
7 DEADLY SINS in BUSINESS on the frontier: the UK & EUROPE
Transnational marketing is part of a daily routine for entrepreneurs operating in the UK and in Central & Eastern European Countries. This also includes circumstances, where goods are produced in a Central & Eastern European [...]
Because you are WONDER WOMAN
"There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things." by N. [...]
May 2019
WHY IMPLEMENT ‘ECO-CARE’
Why the Ocean is Everybody’s #Business? We know that long-term ocean well-being is vital to societal well-being. The world’s oceans are our greatest common resource to create growth and jobs in areas including food, energy, [...]
BE PROUD OF YOUR BUSINESS to be a part of celebrating #WorldOceansDay
This year it will be on the 8th of June, but from today we would like to share with you some ideas, tips and actions that should be taken to care about our sensitive oceans. [...]
April 2019
HOW TO EXTEND YOUR TIME by asking 4 questions about the stuff on your To-Do list
In this busy Easter week and forthcoming skiing in French Alps – I have to be calm and productive as much as I can. Hence, it is good to practice 4Q exercise. This is all [...]
THE POWER OF MANTRA
Have a mantra and use it to find the clarity, the joy, the power you crave. Let us start now: It Is Friday ItIsFriday It Is Friday #ItIsFriday It Is Friday #ItIsFriday It Is Friday [...]
THE END OF FREE-THINKING & INDEPENDENT INTERNET IN THE UK?
The Department for Digital, Culture, Media and Sport has proposed an independent regulator that will write a "code of practice" for social networks and internet companies. The idea of The Online Harms White Paper is [...]
THE MULTICULTURAL PROBLEM on LinkedIn – share your opinion
I CHALLENGE YOU! PLEASE SHARE YOUR OPINION ABOUT 'A VICTIM via LinkedIn' PROBLEM exposed during London Met academic conference about the digital world. I assure you that it is not a multicultural theoretical topic. This [...]
HOW TO WIN A BUSINESS WAR IN THE DIGITAL WORLD… the case study based on #BREXIT
Precisely straight to the point: CONSISTENCY and ENGAGEMENT are conditions ’sine qua non’ to benefit from usage of social media. It is not about ‘quantity’ (just doing posts), but definitely a content is a king. [...]
March 2019
WORKING HARD or HARDLY WORKING?
What are the chances that the busiest person you know is actually the most productive? We tend to associate busyness with goodness and believe that spending many hours at work should be rewarded. Instead, evaluate [...]
HOW TO BE A #RoleModel for GIRLS
It is a call for current #businesswomen, female #leaders, conscious mothers, aunts, grandmothers and teachers. Together we can encourage the next generation of female leaders. Girls often look to the women in their lives for [...]
10 VALUES that guide International Women’s Day
Do the #IWD every day! ‼️JUSTICE means being afforded the same equal rights and opportunities as men. ‼️DIGNITY (the purple colour), refers to the idea that all people have the right to be valued, respected [...]
HOW TO BE A MOTHER & BUSINESSWOMAN – You can do it!
Aston Martin has its first female president in the British luxury car maker’s 105-year history. This makes Laura Schwab one of only two women who hold senior leadership positions in the US’ male-dominated industry. After [...]
February 2019
HOW TO MONETISE VALENTINE’S DAY
Valentine's Day – an annual celebration of love and… commercialism. Love it or hate it. Despite its romantic roots, it is a significant spending holiday for shoppers worldwide and a great way to show the emotional [...]
HOW TO COMPOSE THE MOST COMPLEX BUSINESS STRATEGY?
…so please STOP asking us to do a single thing in terms of marketing! We do not want sound rude, but… If you want to plan and spend your marketing budget in the most effective [...]
#ItIsFriday Let us CELEBRATE!
Celebration releases stress, it lifts your mood, motivates you, and lastly, it gives you energy. Not only physically, but it gives you energy and emotion for everything! "As you celebrate your #success, you will raise [...]
HOW TO WIN YOUR CHANCE IF YOU ARE A MEDIUM OR SMALL BUSINESS
Being a familiar brand no longer guarantees business success. In fact, ‘BIG’ company/brand can now mean bad, conjuring in the minds of some consumers images of untrustworthy ingredients, corporate secrets and slick PR. This is [...]
January 2019
THE FUTURE BELONGS TO HONEST PRODUCTS
The Consumer Goods Forum and global change Futerra have launched “The Honest Product Guide”, in association with the Chartered Institute of Marketing, whom Dorota Iwankiewicz from DM2Agency is a Fellow member. This comes in answer [...]
LET US BE HAPPY & MOBILISED IN FEBRUARY AFTER… the most depressing & unproductive month of the year: January
With Christmas festivities over and New Year Resolutions diets begun, it's no wonder January is known as the most depressing month of the year. But according to recent research, it's also the worst month for [...]
7 HOWs of BUILDING AN EMOTIONAL CONNECTION WITH YOUR CLIENTS
Today’s consumers readily tell others when they have a negative experience with a company, meaning that brands must prioritise the customer experience to foster loyalty and satisfaction. While automation and technology can make a service [...]
3 x MORE SUCCESS AT WORK thanks to emotional intelligence
As results from research conducted for over 30 years, 80% difference between super-efficient and average workers stems from the ability to use emotional intelligence. #Emotions - keys to success Efficiency of an employee working in [...]
MARKETING for MICROS – Experts in Business
Ensure your #marketing efforts communicate directly and effectively to the target audience Look at the principles behind marketing methods, such as #NeuroMarketing Ensure your marketing is joined up and consistent The FSB - Experts in [...]
TRY TO AVOID 6 THE MOST COMMON MARKETING MISTAKES
DM2 Agency ideas place you ahead of your competitors because we think beyond any expectation. If you prefer to do marketing by yourself, please let us share some tips with you, which based on our [...]
Do you have FOMOMG?
To answer this question you have to decrypt this acronym. A model and Instagram influencer Leomie Anderson used it – which stands for “Fear Of Missing Out on My Goals” – in a candid Instagram [...]
December 2018
NEW YEAR RESOLUTIONS tips…
NEW YEAR RESOLUTIONS tips… based on Yale&Harward studies and coaching experience: Those who succeed always start with the end in mind. You have to be TOTALLY CLEAR ABOUT THE FINAL #RESULT. You have to understand the [...]
Want to be successful like CEO? GET A DOG!
93% of the C-suite executives surveyed grew up with a pet, and 78% PARTIALLY ATTRIBUTE THEIR CAREER SUCCESS IN PART TO OWNING A PET AS A CHILD. Successful business people confirm: having furry companions around the [...]
Coaching MAXIMISE YOUR PERFORMANCE as well as of the business
Truism? “With unpredictable times ahead and ongoing changepresenting challenges to businesses, employers need to support staff at alllevels to MAXIMISE THEIR INDIVIDUAL PETFORMANCE, AS WELL AS OF THE BUSINESS.” –said J. Yates, MD of City&Guilds [...]
The HARD facts why #BREXIT poses some challenges for you
The HARD facts – why #BREXIT poses a challenge for some employers, including you: 72% proportion of organisations that employ at least one member of staff from an EU or non-EU country 28% [...]
Lesson no1 from Maria Slodowska-Curie to modern #WonderWomen
"LET NO OBSTACLE, NO MATTER HOW SEEMINGLY INSURMOUNTABLE, DISCOURAGE YOU FROM DOING WHAT YOU WANT." Maria Skłodowska-Curie didn’t become the most respected person in the world of science ‒ completely dominated by men at the [...]
DM2Agency TOGETHER with DAVID CAMERON WILL DEFEAT DEMENTIA and ALZHEIMER
As David Cameron, former Prime Minister of the UK, said during the World Dementia Council Global Summit: “We know now that dementia is caused by diseases of the brain, such as #Alzheimer’s. This is what [...]
#SheMeansBusiness…and HOW TO BE SUCCESSFUL
Women-led businesses face many challenges, including BALANCING WORK and FAMILY life (40%), achieving CREDIBILITY for the business (37%) and a LACK of CONFIDENCE (22%). All of these are limiting women’s ability to run and [...]
REMEMBER the HUMAN STORY in the TECH-POWERED WORLD
Marketing has the power to transform organisations and outcomes, and indeed plays a pivotal role in some of the biggest transition of business success. We need to stop talking about modern marketing changes and [...]
November 2018
Business EDUCATION and Business PRACTICE
British Academy: The Future of the Corporation, Economy and Society – the event hosted by The University of Manchester, where Dorota IwankiewiczFCIM from DM2Agency was invited. Business is a global force contributing to the development and prosperity of our [...]
WHY YOU SHOULD SWEAR AT WORK?
Swearing in a work place can lead to positive outcomes at the individual, interpersonal and group levels, including stress-relief, communication-enrichment and socialization-enhancement - Human Resource Management International Digest research reveals.
HOW #MARKETING CAN MAKE YOUR BUSINESS IRRESISTIBLE #FSBconnect
HOW MARKETING CAN MAKE YOUR BUSINESS IRRESISTIBLE by Ralph Lightman during #FSBConnect: Cambridgeshire and Reading in November Learn, briefly, about smart, good practices, and with a limited budget, to ensure that you communicate directly [...]
NATIONAL HERITAGE AS A #MARKETING TREASURE
Transnational Marketing can be briefly defined as marketing transnationally, that is other than within the borders of one’s nation. There are marketing products or services which originate from anywhere and take into account the [...]
October 2018
EMPATHIC LEADERSHIP in Business Academy
Takeaways from Empathic Leadership pilot sessions during Business Academy in Resort&Spa, Zakopane: Without constructive empathy, you can’t build a team or you will not inspire followers or elicit loyalty. Empathy is essential in negotiations [...]
START WITH THE END…if you want to succeed
According to Yale&Harward studies: •Those who succeed always start with the end in mind. They are TOTALLY CLEAR ABOUT THE FINAL RESULT. •They understand the power of WHY – create a purpose-driven plan! •They [...]
Promoting the Polish Professional and Entrepreneurial Contribution to the UK
House of Commons event helps us celebrate hard-working & innovative Poles in the UK. Stephen Pound MP to Poles in the UK: "We value you, we respect you and if you leave the UK, we will [...]
Supporting ambitious and fast-growing companies
As a part of DM2 Agency’s mission to support ambitious and fast-growing companies - we are thrilled to participate in ELITE London Stock Exchange workshop provided by top practitioners and experts [...]
Find a PROBLEM and be the SOLUTION!
A Japanese StartUp is offering to take the stress out of quitting your job – by doing it for you. A recent upturn in the Japanese economy is prompting more workers to switch jobs. And [...]
September 2018
HOW TO IMPACT in YOUR BUSINESS USING #METAPROGRAMS
Highlights of radio episode about #Impact in your business using Metaprograms: Metaprograms are the keys to the way a person processes information. They are represented in our language, our gesture; in the way that we [...]
TARGET GROUP- try walking in my shoes
Highlights of radio episode about Target Group in your Business: Behavioural characteristic is a key to successful sales. Understand your clients: how they make decisions how they spend their free time what they read, [...]
VALUE-BASED MARKETING as “To Be or Not To Be” on the market
Instead of an introduction to this article, can I ask you one question? How much will you appreciate world-class tips and facts that help you put your business to the next prosperous level? Value-based [...]
STRATEGY of NEEDS in Your Business
Highlights of Radio Star episode about Strategy of Needs in Your Business: People will pay more for a sense of importance than for anything else “Risk of becoming irrelevant” can be powerful tool in [...]
August 2018
eCOMMERCE – the hottest topic ever!
Highlights of radio broadcast episode about eCommerce: Make a reliable research to protect yourself & your money at the beginning Plan tools of PreSale-, Sale- and… PostSale-Experiences Take into account the technical aspects of the [...]
July 2018
THE IMPORTANCE OF CLEAR VALUES
Independent agency Radley Yeldar (RY) launched the Fit for Purpose Index 2018, ranking the world’s most socially, environmentally and economically purposeful companies. This index includes more than 180 brands from [...]
We CARE about ANIMALS through… ADVERTISEMENT
UN established a new programme encouraging advertisers to get to work on wildlife conservation when they use animals in advertising. DM2's team share values about protecting the wildlife and will urge the agency's clients to join this movement.
June 2018
Business Programme on Radio Star with DM2 experts – every Thursday
The business programme on Radio Star "7 Elements in Business"® is dedicated to all, who work in business on a daily basis: both as owners, but also responsible managers; they are interested [...]
The Other Side of NEGOTIATING and SALES
Let me be more unconventional to talk about sales and negotiations. Listen to a song The Other Side from The Greatest Showman musical! Except that it is a very good piece of music, it [...]
May 2018
The way to REACH FUTURE CONSUMERS
We live in era where our customers are always online and they expect an immediate response. A decade ago only around 1% of the world’s populations used smartphones. By 2020 that number is expected to [...]
You Are what you Think and Express in your Language. It is time to refresh your dictionary!
There were two Olympic champions: One gained silver medal. What was his first thought? “I was so close to achieve…” The other one achieved gold medal but missed the world’s record. What did he think? [...]
The EXECUTION of IDEAS separates the sheep from the goats
"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of detective novels with a readership [...]
April 2018
RESEARCH as a first step to Business Mastery
Because the statistics are merciless, therefore please bear in mind what is first step to achieve Business Mastery regarding to effective marketing strategy. As Ralph Lightman from DM2 Agency demonstrated during Multicultural Business Club meeting [...]
38.1% businesses confuse Customer with Consumer
We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for kids to grow to $1.2bn [...]
Why question “WHY?” always give you lousy answers – highlights of coaching sessions
I decided to share with you some highlights from coaching sessions with my clients and from mine as well. It will not be another motivational quote. I am sure that you can find a lot [...]
ART of EFFECTIVE COMMUNICATION. Part 2. ON THE PHONE
Communicating effectively over the phone brings a lot of challenges. Lack of cues from body language and facial expression should not be excuses for unsuccessful interaction. In addition to 5 rules from DM2 Agency, learn from celebrities like Baroness Betty Boothroyd, the first female speaker of the House of Commons, how to be listened regardfully by others.
ART of EFFECTIVE COMMUNICATION. Part 1. ON EMAIL
“The human body is the best picture of the human soul.”- L. Wittgenstein. How do you communicate effectively when you have neither voice nor body language at your disposal? I am thinking about emails. Please remember these 5 rules, which help you communicate wisely.
March 2018
Bunnies or eggs? This is a question in the diversity era…
Go so far in emotional advertising, however keep the balance and respect other people’s feelings. Emotions are good drivers for a creative advertisement. DM2’s hint is: use an emotional swing. Happy Smiley Easter!
Be PROUD to be ENTREPRENEUR – 26% for Greater Manchester!
The contributions made to the economy by the UK’s Small and Medium-sized firms (SME) will grow by 19% between 2016 to 2025. In the UK, SMEs currently contribute £202 billion to the economy – the [...]
February 2018
Balancing on a thin line: COPYRIGHTS
Just in January we shared with you a post where we wrote about a big fuss about one of the two most known Christmas ad with the Paddington Bear as a main character. We did [...]
PASSION can wake you up and make you not sleep at all! 3 AWARDS for Ralph!
Passion is active, is your drive, your desire, is something you must do. Such things like money, time do not exist once you feel it. You won't look for excuses, obstacles. You just go for [...]
Have you been playing with a DRONE?
From Amazon to DHL or BBC - technical innovations like drones are implemented in businesses to progress. Now withe legal regulations to protect us. Have you known that DM2 Agency has in its history a pioneer approach to the drones use as a videomarketing development. It was 9 years ago!
January 2018
WHAT REALLY “CONTRIBUTION” MEANS TO YOU IN YOUR BUSINESS ACTIVITY?
We believe that everybody in business are focused on achieving their business targets, chasing money. However, it is good to stop, inspire others and share your knowledge pro bono.
CHRISTMAS MARKETING BURGLARY INTO OUR BRAINS
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
December 2017
ANOTHER DEFINITION of MARKETING? PART 2 Cat’s view
Remember, not only from cat's view 🙂 1. Emotions are the psycho-drivers to your customers. 2.Existing customers are generally less sensitive about price than new customers – a good reason to look after them well. Let'us do a great MeowARKETING!
ANOTHER DEFINITION of MARKETING? A memory test. Part 1: Cat’s view
Yes, another (and certainly not the last one) definition of marketing opens the: "Practical guide. Introduction to Marketing" produced by CIM (The Chartered Institute of Marketing). It could be new for some people, and [...]
November 2017
THE CARROT AND STICK APPROACH AT WORK HAS REACHED A HIGHER LEVEL! Employer Branding as important as the Company Branding in marketing strategy
Every business aims at “being the ONE”. Companies have fought for clients, searched for ways how to bring and keep them. Nowadays, the HR is fighting, “employer branding” became the goal.
HEDONISM develops a workplace – HR constantly challenged forced to focus on new marketing approaches
A significant improvement in communication effectiveness is associated with a 15% increase in the market value.
ALWAYS DELIVER WHAT YOU PROMISE
According CIM report, customer experience is ranked first for heaving the greatest impact on revenue growth. Hence, be prepared to meet your clients' expectations. Otherwise you can jeopardise your brand image.
CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all?
Have you known that a customer’s decision of choosing your product or service happens only in 2.5 seconds? How you can use this knowledge preparing an effective marketing campaign, selling and customer service standards?
October 2017
EMPLOYER BRANDING BRIEFING in COOPERATION with CLC LLP – City London LAW FIRM
Dorota Iwankiewicz, Senior Branding Professional from DM2 Agency, will present on how to manage brand reputation when faced with employees’ claims. Solicitors, Kate Boguslawska and Andrew Firman, Partners at Carter Lemon Camerons LLP, will provide some practical tips on how employers can avoid tribunal claims.
WHAT the FCUK and WHY NEUROMARKETING IS BENEFICIAL FOR YOU
Hippocampus headlines is an effective way to pique the interest of your audience. If you find this title as a catchy headline – please read more about advantages of neuromarketing for you.
IT IS ALL ABOUT EMOTIONS!!!
The biggest mistake most companies make: they fall in love with their business or products and not with their clients. An 11-year-old boy with Down's syndrome has become one of the faces of River Island's new clothing range.
CULTURE CHANGE?
Hairy legs. Cellulites in the main role. Questioning femininity and gender standards. Branding specialists from Adidas said: "it's honoured to work with creators like Arvida for their creativity, diversity and unique ideas." As a FCIM [...]
Three P’s system
Please bear in mind that within 24 hours, without active reinforcement, as much as 70% of what you learnt on Wednesday, including my presentation “NEGOTIATING THE BEST DEAL” at Business Forum in Manchester, can be [...]
NEGOTIATING THE BEST DEAL Business Forum in Manchester
As Aristotle said: a credible negotiator conveys three qualities: COMPETENCE: The knowledge and ability to do what you say you can do. GOOD INTENTION: You intend to do good for your listener. EMPATHY: The listener [...]
The DIVERSITY DILEMMA in MARKETING
Decisions and opinions are formed at an unconscious level when they are based on stereotypes rooted in social circumstances and history and on a decision maker's personal experiences. Unconscious bias can become a problem when [...]
BIG LESSONS from BIG MISTAKES
Some businesses are even forced to fold because of their embarrassing mistakes in marketing and sales. We can learn from them. KNOWING YOUR TARGET GROUP In 1996, McDonalds introduced its Arch Deluxe. The burger cost [...]
September 2017
CUSTOMERS’ NEEDS
Insurance is a topic which refers to matters close to the heart: a loving partner, children and the future. It awakens positive feelings within us of caring for our ‘nearest and dearest’ and aiming to [...]
FOR REALLY BRAVE BRITS
For really brave Brits, who want to use Polish language doing business in Poland: Try to avoid talking about "preservatives" as the Polish word “prezerwatywa” means condom. Use the expression “bez konserwantów”, which means “without [...]
ZOO INCREASES SALES AND ENHANCES BRAND AWARENESS
Darwin’s theory and psychotically Kewpie Doll Effect have been successfully implemented in marketing 🙂 It is an emotional psycho-driver to your customers. Do you remember tv commercial of a comparison website with meerkats/suricates? British consumers [...]
SHOCKVERTISING
SHOCKVERTISING breaks taboo, uses frightening and emotion-provoking concepts. The initial shock burns the brand into the viewer’s memory. This is a fact that is worth successful marketing campaign. I am sure that you remember Peta [...]
July 2017
The Responsible Sale of Tobacco STOP 18! Programme… and 10 years later
2017 in the UK Tobacco giant Philip Morris is paying people £50 if they persuade a smoker to quit! It is how the world’s second largest tobacco company, which was partner in STOP 18 Programme [...]
November 2012
The Value of Storytelling in Sales and Marketing
Great brands are easy to spot. They are iconic, talked about and present in our lives. Some of these brands are goods like iPods, or watches, some are cars, while others are medical, like Aspirin. [...]
May 2012
Converse case study – brand’s stories…
While its fashions have always been distinctively informal, Converse’s brand associations have ebbed and flowed. Founded in 1908, it first made its rebellious streak known in 1913 with a vow to be “independent enough not [...]
