75% of CLIENTS-Millennials said a BRAND’S SOCIAL MEDIA PRESENCE IMPACTS THEIR PURCHASE DECISION. And they’re not the only generation discovering, following, and purchasing from businesses on social media. Gen Z, Gen X, and Baby Boomers [...]
Every area of the marketing mix has been affected by the coronavirus, as a business have you adapted your strategy, ‘shut-up’ shop or changed your message completely? How have some brands adapted their content to [...]
Customer attention is one of the most valuable commodities in today's marketplace. As you can see on the title of Dorota's public speech (look at the picture), even a headline is a place to catch [...]
What a coincidence! Today I was nominated in Northern Power Women Awards 2020 in 3 categories: Person with Purpose Award & Mentor of the Year & Innovation Award! And I am preparing my workshop for [...]
Please to meet you either in Poland during Global Polonia Congress 60MLN (29-20 August) or in the UK during Asbiro Investors meeting in Sheffield (31 August). As a NeuroMarketing specialist, I have the privilege to [...]
DISABILITY VISIBILITY There has been a growing push for brands to improve the visibility of disabled people in their communications and product lines. This was given a boost during London Fashion Week when a model [...]
A message from BizMamaNetwork Ambassadors during the BMN inauguration in London and in Manchester: There is always ‘a good time’ in your career Never sabotage yourself! You can talk even with Obama Be stubborn Set [...]
Transnational marketing is part of a daily routine for entrepreneurs operating in the UK and in Central & Eastern European Countries. This also includes circumstances, where goods are produced in a Central & Eastern European [...]
Why the Ocean is Everybody’s #Business? We know that long-term ocean well-being is vital to societal well-being. The world’s oceans are our greatest common resource to create growth and jobs in areas including food, energy, [...]
This year it will be on the 8th of June, but from today we would like to share with you some ideas, tips and actions that should be taken to care about our sensitive oceans. [...]
In this busy Easter week and forthcoming skiing in French Alps – I have to be calm and productive as much as I can. Hence, it is good to practice 4Q exercise. This is all [...]
The Department for Digital, Culture, Media and Sport has proposed an independent regulator that will write a "code of practice" for social networks and internet companies. The idea of The Online Harms White Paper is [...]
I CHALLENGE YOU! PLEASE SHARE YOUR OPINION ABOUT 'A VICTIM via LinkedIn' PROBLEM exposed during London Met academic conference about the digital world. I assure you that it is not a multicultural theoretical topic. This [...]
Precisely straight to the point: CONSISTENCY and ENGAGEMENT are conditions ’sine qua non’ to benefit from usage of social media. It is not about ‘quantity’ (just doing posts), but definitely a content is a king. [...]
Aston Martin has its first female president in the British luxury car maker’s 105-year history. This makes Laura Schwab one of only two women who hold senior leadership positions in the US’ male-dominated industry. After [...]
…so please STOP asking us to do a single thing in terms of marketing! We do not want sound rude, but… If you want to plan and spend your marketing budget in the most effective [...]
Being a familiar brand no longer guarantees business success. In fact, ‘BIG’ company/brand can now mean bad, conjuring in the minds of some consumers images of untrustworthy ingredients, corporate secrets and slick PR. This is [...]
LET US BE HAPPY & MOBILISED IN FEBRUARY AFTER… the most depressing & unproductive month of the year: January
With Christmas festivities over and New Year Resolutions diets begun, it's no wonder January is known as the most depressing month of the year. But according to recent research, it's also the worst month for [...]
Today’s consumers readily tell others when they have a negative experience with a company, meaning that brands must prioritise the customer experience to foster loyalty and satisfaction. While automation and technology can make a service [...]
As results from research conducted for over 30 years, 80% difference between super-efficient and average workers stems from the ability to use emotional intelligence. #Emotions - keys to success Efficiency of an employee working in [...]
Truism? “With unpredictable times ahead and ongoing changepresenting challenges to businesses, employers need to support staff at alllevels to MAXIMISE THEIR INDIVIDUAL PETFORMANCE, AS WELL AS OF THE BUSINESS.” –said J. Yates, MD of City&Guilds [...]
The HARD facts – why #BREXIT poses a challenge for some employers, including you: 72% proportion of organisations that employ at least one member of staff from an EU or non-EU country 28% [...]
"LET NO OBSTACLE, NO MATTER HOW SEEMINGLY INSURMOUNTABLE, DISCOURAGE YOU FROM DOING WHAT YOU WANT." Maria Skłodowska-Curie didn’t become the most respected person in the world of science ‒ completely dominated by men at the [...]
As David Cameron, former Prime Minister of the UK, said during the World Dementia Council Global Summit: “We know now that dementia is caused by diseases of the brain, such as #Alzheimer’s. This is what [...]
Marketing has the power to transform organisations and outcomes, and indeed plays a pivotal role in some of the biggest transition of business success. We need to stop talking about modern marketing changes and [...]
British Academy: The Future of the Corporation, Economy and Society – the event hosted by The University of Manchester, where Dorota IwankiewiczFCIM from DM2Agency was invited. Business is a global force contributing to the development and prosperity of our [...]
Swearing in a work place can lead to positive outcomes at the individual, interpersonal and group levels, including stress-relief, communication-enrichment and socialization-enhancement - Human Resource Management International Digest research reveals.
HOW MARKETING CAN MAKE YOUR BUSINESS IRRESISTIBLE by Ralph Lightman during #FSBConnect: Cambridgeshire and Reading in November Learn, briefly, about smart, good practices, and with a limited budget, to ensure that you communicate directly [...]
House of Commons event helps us celebrate hard-working & innovative Poles in the UK. Stephen Pound MP to Poles in the UK: "We value you, we respect you and if you leave the UK, we will [...]
Highlights of radio episode about #Impact in your business using Metaprograms: Metaprograms are the keys to the way a person processes information. They are represented in our language, our gesture; in the way that we [...]
Instead of an introduction to this article, can I ask you one question? How much will you appreciate world-class tips and facts that help you put your business to the next prosperous level? Value-based [...]
UN established a new programme encouraging advertisers to get to work on wildlife conservation when they use animals in advertising. DM2's team share values about protecting the wildlife and will urge the agency's clients to join this movement.
The business programme on Radio Star "7 Elements in Business"® is dedicated to all, who work in business on a daily basis: both as owners, but also responsible managers; they are interested [...]
There were two Olympic champions: One gained silver medal. What was his first thought? “I was so close to achieve…” The other one achieved gold medal but missed the world’s record. What did he think? [...]
"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of detective novels with a readership [...]
I decided to share with you some highlights from coaching sessions with my clients and from mine as well. It will not be another motivational quote. I am sure that you can find a lot [...]
Communicating effectively over the phone brings a lot of challenges. Lack of cues from body language and facial expression should not be excuses for unsuccessful interaction. In addition to 5 rules from DM2 Agency, learn from celebrities like Baroness Betty Boothroyd, the first female speaker of the House of Commons, how to be listened regardfully by others.
“The human body is the best picture of the human soul.”- L. Wittgenstein. How do you communicate effectively when you have neither voice nor body language at your disposal? I am thinking about emails. Please remember these 5 rules, which help you communicate wisely.
Go so far in emotional advertising, however keep the balance and respect other people’s feelings. Emotions are good drivers for a creative advertisement. DM2’s hint is: use an emotional swing. Happy Smiley Easter!
The contributions made to the economy by the UK’s Small and Medium-sized firms (SME) will grow by 19% between 2016 to 2025. In the UK, SMEs currently contribute £202 billion to the economy – the [...]
Passion is active, is your drive, your desire, is something you must do. Such things like money, time do not exist once you feel it. You won't look for excuses, obstacles. You just go for [...]
From Amazon to DHL or BBC - technical innovations like drones are implemented in businesses to progress. Now withe legal regulations to protect us. Have you known that DM2 Agency has in its history a pioneer approach to the drones use as a videomarketing development. It was 9 years ago!
We believe that everybody in business are focused on achieving their business targets, chasing money. However, it is good to stop, inspire others and share your knowledge pro bono.
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
Remember, not only from cat's view 🙂 1. Emotions are the psycho-drivers to your customers. 2.Existing customers are generally less sensitive about price than new customers – a good reason to look after them well. Let'us do a great MeowARKETING!
Yes, another (and certainly not the last one) definition of marketing opens the: "Practical guide. Introduction to Marketing" produced by CIM (The Chartered Institute of Marketing). It could be new for some people, and [...]
THE CARROT AND STICK APPROACH AT WORK HAS REACHED A HIGHER LEVEL! Employer Branding as important as the Company Branding in marketing strategy
Every business aims at “being the ONE”. Companies have fought for clients, searched for ways how to bring and keep them. Nowadays, the HR is fighting, “employer branding” became the goal.
HEDONISM develops a workplace – HR constantly challenged forced to focus on new marketing approaches
A significant improvement in communication effectiveness is associated with a 15% increase in the market value.
According CIM report, customer experience is ranked first for heaving the greatest impact on revenue growth. Hence, be prepared to meet your clients' expectations. Otherwise you can jeopardise your brand image.
CHICKENS or POKER PLAYERS or… – which of these are your clients? Do you really prepare to reach them all?
Have you known that a customer’s decision of choosing your product or service happens only in 2.5 seconds? How you can use this knowledge preparing an effective marketing campaign, selling and customer service standards?
Dorota Iwankiewicz, Senior Branding Professional from DM2 Agency, will present on how to manage brand reputation when faced with employees’ claims. Solicitors, Kate Boguslawska and Andrew Firman, Partners at Carter Lemon Camerons LLP, will provide some practical tips on how employers can avoid tribunal claims.
Hippocampus headlines is an effective way to pique the interest of your audience. If you find this title as a catchy headline – please read more about advantages of neuromarketing for you.
The biggest mistake most companies make: they fall in love with their business or products and not with their clients. An 11-year-old boy with Down's syndrome has become one of the faces of River Island's new clothing range.
As Aristotle said: a credible negotiator conveys three qualities: COMPETENCE: The knowledge and ability to do what you say you can do. GOOD INTENTION: You intend to do good for your listener. EMPATHY: The listener [...]
Darwin’s theory and psychotically Kewpie Doll Effect have been successfully implemented in marketing 🙂 It is an emotional psycho-driver to your customers. Do you remember tv commercial of a comparison website with meerkats/suricates? British consumers [...]
2017 in the UK Tobacco giant Philip Morris is paying people £50 if they persuade a smoker to quit! It is how the world’s second largest tobacco company, which was partner in STOP 18 Programme [...]