🍀☀️Warm wishes on Easter to all our customers and their families. May this pious day bring along positive energies and great joys in your life! Dorota Monika Iwankiewicz FCIM & Ralph Lightman with a #DM2Agency team #VideoMarketing #NeuroMarketing #SocialMedia
Many people would baulk at the idea of skydiving, why would you jump out of a perfectly good plane, right? Maybe jumping out of a perfectly good plane at 4200 meters high and free falling at 220km/h is not [...]
Content creation falls firmly in the marketing department remit, right? Over 50% of businesses (large and small businesses) use some form of content marketing to drive sales, convert website visitors and boost customer engagement. In [...]
When businesses go into survival mode it’s natural for expenditure to be cut, unfortunately the marketing budget is often the first to go! But challenging times can prove to be the right time to invest [...]
Online reviews – Love them or hate them? As a business operating in an online world, you must embrace online reviews and actively encourage feedback, if you’re not you are damaging your business! Customers understand [...]
75% of CLIENTS-Millennials said a BRAND’S SOCIAL MEDIA PRESENCE IMPACTS THEIR PURCHASE DECISION. And they’re not the only generation discovering, following, and purchasing from businesses on social media. Gen Z, Gen X, and Baby Boomers [...]
Every area of the marketing mix has been affected by the coronavirus, as a business have you adapted your strategy, ‘shut-up’ shop or changed your message completely? How have some brands adapted their content to [...]
"People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising." by [...]
"That's the great secret of creativity. You treat ideas like cats: you make them follow you." 😊 ...and it is a great pleasure to work with people, who share the same passion about their job as we [...]
“Creativity is the root of entrepreneurship.”...and it is a great pleasure to work with people, who share the same passion about their job as we do in DM2. Client: Perfect Blinds UK - manufacturing specialists [...]
Marketing campaigns, however dazzling they seem at the time, can often have a short shelf life. However once in a while, a few initiatives endure for decades. Here, we look back at some classic campaigns [...]
IT’S ABOUT BETTER BUSINESS! EVEN IN “CORONA-VIRAL” TIME Hard times ahead but can you use the time to your advantage? - Marketing Tips to make your business stronger than ever before! Times might be tough [...]
There are more women now than ever holding senior professional positions enjoying abundant financial freedom and purchasing power. Women are responsible for 83% of all purchases, 60% of new cars and 55% of home [...]
Stories sell, features and benefits do not! If you want to increase your sales tell a powerful story! If you have successful women in your business tell that story! People automatically link stories to their [...]
WOMENOMICS IS NO LONGER AN OPTION, BUT AN ECONOMIC & BUSINESS IMPERATIVE The term Womenomics was first coined 20 years ago, believe it or not, it’s a theory that trends in the current business world [...]
The rage these days is to start your own company- to be an entrepreneur. There is no question, building a business from scratch can be an immensely rewarding pursuit. It’s why people put their whole [...]
Self-improvement is a noble pursuit. Most people don’t even bother. But among those who do, it’s possible for vanity and superficiality to corrupt this process. Do you want six-pack abs because you are challenging yourself [...]
We’re complicated people. We have multiple sides to ourselves – conflicting wants, desires and fears. The outside world is no less confusing and contradictory. If we’re not careful, all these forces – pushing and pulling [...]
...MUST ADVISE THE BUSINESS WHERE TO TREAD CAREFULLYAs the role of brands has expanded, it has never been more important for marketing agencies like DM2 to ensure businesses do not end up on the wrong path [...]
A powerful message from Dorota Iwankiewicz FCIM, creative director from DM2 Agency: Northern Power Women Awards 2020: Person with Purpose Award & Mentor of the Year & Innovation Award! Via my activities I would like [...]
Customer attention is one of the most valuable commodities in today's marketplace. As you can see on the title of Dorota's public speech (look at the picture), even a headline is a place to catch [...]
There are numerous global studies demonstrating how diverse leadership is positively correlated with business performance. Do you need proof? Companies confirmed that those firms WITH THE MOST WOMEN on their executive committees enjoyed 55% HIGHER [...]
What a coincidence! Today I was nominated in Northern Power Women Awards 2020 in 3 categories: Person with Purpose Award & Mentor of the Year & Innovation Award! And I am preparing my workshop for [...]
You would never guess what you CAN LEARN IN BUSINESS DURING DIVING WITH BULL SHARKS in Fiji... DO NOT STEREOTYPE until you'll know someone closer. As a Hollywood image about killer-sharks is not true when [...]
Polish Brands stand for QUALITY, HIGHEST STANDARDS and CREATIVITY. DM2 Marketing Agency is a company with Polish roots and a team of specialists for over 22 years on the market, of which 11 in the [...]
Please to meet you either in Poland during Global Polonia Congress 60MLN (29-20 August) or in the UK during Asbiro Investors meeting in Sheffield (31 August). As a NeuroMarketing specialist, I have the privilege to [...]
DISABILITY VISIBILITY There has been a growing push for brands to improve the visibility of disabled people in their communications and product lines. This was given a boost during London Fashion Week when a model [...]
Nowadays, consumers are faced with dozens of options for any given purchase. With so many choices, it often comes down to who can make the most memorable IMPRESSION. Advertising should help. However, throughout the day, [...]
A message from BizMamaNetwork Ambassadors during the BMN inauguration in London and in Manchester: There is always ‘a good time’ in your career Never sabotage yourself! You can talk even with Obama Be stubborn Set [...]
Viktor Frankl, the brilliant psychologist and Holocaust survivor, cured patients suffering from phobias or neurotic habits using a method he called “paradoxical intention.” Let’s say a patient couldn’t sleep. The standard therapy would have been [...]
Transnational marketing is part of a daily routine for entrepreneurs operating in the UK and in Central & Eastern European Countries. This also includes circumstances, where goods are produced in a Central & Eastern European [...]
Why the Ocean is Everybody’s #Business? We know that long-term ocean well-being is vital to societal well-being. The world’s oceans are our greatest common resource to create growth and jobs in areas including food, energy, [...]
The Department for Digital, Culture, Media and Sport has proposed an independent regulator that will write a "code of practice" for social networks and internet companies. The idea of The Online Harms White Paper is [...]
I CHALLENGE YOU! PLEASE SHARE YOUR OPINION ABOUT 'A VICTIM via LinkedIn' PROBLEM exposed during London Met academic conference about the digital world. I assure you that it is not a multicultural theoretical topic. This [...]
Precisely straight to the point: CONSISTENCY and ENGAGEMENT are conditions ’sine qua non’ to benefit from usage of social media. It is not about ‘quantity’ (just doing posts), but definitely a content is a king. [...]
What are the chances that the busiest person you know is actually the most productive? We tend to associate busyness with goodness and believe that spending many hours at work should be rewarded. Instead, evaluate [...]
It is a call for current #businesswomen, female #leaders, conscious mothers, aunts, grandmothers and teachers. Together we can encourage the next generation of female leaders. Girls often look to the women in their lives for [...]
Do the #IWD every day! ‼️JUSTICE means being afforded the same equal rights and opportunities as men. ‼️DIGNITY (the purple colour), refers to the idea that all people have the right to be valued, respected [...]
Aston Martin has its first female president in the British luxury car maker’s 105-year history. This makes Laura Schwab one of only two women who hold senior leadership positions in the US’ male-dominated industry. After [...]
Valentine's Day – an annual celebration of love and… commercialism. Love it or hate it. Despite its romantic roots, it is a significant spending holiday for shoppers worldwide and a great way to show the emotional [...]
Celebration releases stress, it lifts your mood, motivates you, and lastly, it gives you energy. Not only physically, but it gives you energy and emotion for everything! "As you celebrate your #success, you will raise [...]
Being a familiar brand no longer guarantees business success. In fact, ‘BIG’ company/brand can now mean bad, conjuring in the minds of some consumers images of untrustworthy ingredients, corporate secrets and slick PR. This is [...]
The Consumer Goods Forum and global change Futerra have launched “The Honest Product Guide”, in association with the Chartered Institute of Marketing, whom Dorota Iwankiewicz from DM2Agency is a Fellow member. This comes in answer [...]
With Christmas festivities over and New Year Resolutions diets begun, it's no wonder January is known as the most depressing month of the year. But according to recent research, it's also the worst month for [...]
Today’s consumers readily tell others when they have a negative experience with a company, meaning that brands must prioritise the customer experience to foster loyalty and satisfaction. While automation and technology can make a service [...]
As results from research conducted for over 30 years, 80% difference between super-efficient and average workers stems from the ability to use emotional intelligence. #Emotions - keys to success Efficiency of an employee working in [...]
Ensure your #marketing efforts communicate directly and effectively to the target audience Look at the principles behind marketing methods, such as #NeuroMarketing Ensure your marketing is joined up and consistent The FSB - Experts in [...]
DM2 Agency ideas place you ahead of your competitors because we think beyond any expectation. If you prefer to do marketing by yourself, please let us share some tips with you, which based on our [...]
NEW YEAR RESOLUTIONS tips… based on Yale&Harward studies and coaching experience: Those who succeed always start with the end in mind. You have to be TOTALLY CLEAR ABOUT THE FINAL #RESULT. You have to understand the [...]
93% of the C-suite executives surveyed grew up with a pet, and 78% PARTIALLY ATTRIBUTE THEIR CAREER SUCCESS IN PART TO OWNING A PET AS A CHILD. Successful business people confirm: having furry companions around the [...]
Truism? “With unpredictable times ahead and ongoing changepresenting challenges to businesses, employers need to support staff at alllevels to MAXIMISE THEIR INDIVIDUAL PETFORMANCE, AS WELL AS OF THE BUSINESS.” –said J. Yates, MD of City&Guilds [...]
"LET NO OBSTACLE, NO MATTER HOW SEEMINGLY INSURMOUNTABLE, DISCOURAGE YOU FROM DOING WHAT YOU WANT." Maria Skłodowska-Curie didn’t become the most respected person in the world of science ‒ completely dominated by men at the [...]
As David Cameron, former Prime Minister of the UK, said during the World Dementia Council Global Summit: “We know now that dementia is caused by diseases of the brain, such as #Alzheimer’s. This is what [...]
Women-led businesses face many challenges, including BALANCING WORK and FAMILY life (40%), achieving CREDIBILITY for the business (37%) and a LACK of CONFIDENCE (22%). All of these are limiting women’s ability to run and [...]
Marketing has the power to transform organisations and outcomes, and indeed plays a pivotal role in some of the biggest transition of business success. We need to stop talking about modern marketing changes and [...]
British Academy: The Future of the Corporation, Economy and Society – the event hosted by The University of Manchester, where Dorota IwankiewiczFCIM from DM2Agency was invited. Business is a global force contributing to the development and prosperity of our [...]
Swearing in a work place can lead to positive outcomes at the individual, interpersonal and group levels, including stress-relief, communication-enrichment and socialization-enhancement - Human Resource Management International Digest research reveals.
HOW MARKETING CAN MAKE YOUR BUSINESS IRRESISTIBLE by Ralph Lightman during #FSBConnect: Cambridgeshire and Reading in November Learn, briefly, about smart, good practices, and with a limited budget, to ensure that you communicate directly [...]
Transnational Marketing can be briefly defined as marketing transnationally, that is other than within the borders of one’s nation. There are marketing products or services which originate from anywhere and take into account the [...]
Takeaways from Empathic Leadership pilot sessions during Business Academy in Resort&Spa, Zakopane: Without constructive empathy, you can’t build a team or you will not inspire followers or elicit loyalty. Empathy is essential in negotiations [...]
According to Yale&Harward studies: •Those who succeed always start with the end in mind. They are TOTALLY CLEAR ABOUT THE FINAL RESULT. •They understand the power of WHY – create a purpose-driven plan! •They [...]
As a part of DM2 Agency’s mission to support ambitious and fast-growing companies - we are thrilled to participate in ELITE London Stock Exchange workshop provided by top practitioners and experts [...]
Highlights of radio episode about #Impact in your business using Metaprograms: Metaprograms are the keys to the way a person processes information. They are represented in our language, our gesture; in the way that we [...]
Highlights of radio episode about Target Group in your Business: Behavioural characteristic is a key to successful sales. Understand your clients: how they make decisions how they spend their free time what they read, [...]
Instead of an introduction to this article, can I ask you one question? How much will you appreciate world-class tips and facts that help you put your business to the next prosperous level? Value-based [...]
Highlights of Radio Star episode about Strategy of Needs in Your Business: People will pay more for a sense of importance than for anything else “Risk of becoming irrelevant” can be powerful tool in [...]
Highlights of radio broadcast episode about eCommerce: Make a reliable research to protect yourself & your money at the beginning Plan tools of PreSale-, Sale- and… PostSale-Experiences Take into account the technical aspects of the [...]
Independent agency Radley Yeldar (RY) launched the Fit for Purpose Index 2018, ranking the world’s most socially, environmentally and economically purposeful companies. This index includes more than 180 brands from [...]
UN established a new programme encouraging advertisers to get to work on wildlife conservation when they use animals in advertising. DM2's team share values about protecting the wildlife and will urge the agency's clients to join this movement.
We live in era where our customers are always online and they expect an immediate response. A decade ago only around 1% of the world’s populations used smartphones. By 2020 that number is expected to [...]
There were two Olympic champions: One gained silver medal. What was his first thought? “I was so close to achieve…” The other one achieved gold medal but missed the world’s record. What did he think? [...]
"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of detective novels with a readership [...]
Because the statistics are merciless, therefore please bear in mind what is first step to achieve Business Mastery regarding to effective marketing strategy. As Ralph Lightman from DM2 Agency demonstrated during Multicultural Business Club meeting [...]
We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for kids to grow to $1.2bn [...]
Communicating effectively over the phone brings a lot of challenges. Lack of cues from body language and facial expression should not be excuses for unsuccessful interaction. In addition to 5 rules from DM2 Agency, learn from celebrities like Baroness Betty Boothroyd, the first female speaker of the House of Commons, how to be listened regardfully by others.
“The human body is the best picture of the human soul.”- L. Wittgenstein. How do you communicate effectively when you have neither voice nor body language at your disposal? I am thinking about emails. Please remember these 5 rules, which help you communicate wisely.
Go so far in emotional advertising, however keep the balance and respect other people’s feelings. Emotions are good drivers for a creative advertisement. DM2’s hint is: use an emotional swing. Happy Smiley Easter!
From Amazon to DHL or BBC - technical innovations like drones are implemented in businesses to progress. Now withe legal regulations to protect us. Have you known that DM2 Agency has in its history a pioneer approach to the drones use as a videomarketing development. It was 9 years ago!
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
Remember, not only from cat's view 🙂 1. Emotions are the psycho-drivers to your customers. 2.Existing customers are generally less sensitive about price than new customers – a good reason to look after them well. Let'us do a great MeowARKETING!
Yes, another (and certainly not the last one) definition of marketing opens the: "Practical guide. Introduction to Marketing" produced by CIM (The Chartered Institute of Marketing). It could be new for some people, and [...]
According CIM report, customer experience is ranked first for heaving the greatest impact on revenue growth. Hence, be prepared to meet your clients' expectations. Otherwise you can jeopardise your brand image.
Have you known that a customer’s decision of choosing your product or service happens only in 2.5 seconds? How you can use this knowledge preparing an effective marketing campaign, selling and customer service standards?
Dorota Iwankiewicz, Senior Branding Professional from DM2 Agency, will present on how to manage brand reputation when faced with employees’ claims. Solicitors, Kate Boguslawska and Andrew Firman, Partners at Carter Lemon Camerons LLP, will provide some practical tips on how employers can avoid tribunal claims.
The biggest mistake most companies make: they fall in love with their business or products and not with their clients. An 11-year-old boy with Down's syndrome has become one of the faces of River Island's new clothing range.
Hairy legs. Cellulites in the main role. Questioning femininity and gender standards. Branding specialists from Adidas said: "it's honoured to work with creators like Arvida for their creativity, diversity and unique ideas." As a FCIM [...]
Please bear in mind that within 24 hours, without active reinforcement, as much as 70% of what you learnt on Wednesday, including my presentation “NEGOTIATING THE BEST DEAL” at Business Forum in Manchester, can be [...]
As Aristotle said: a credible negotiator conveys three qualities: COMPETENCE: The knowledge and ability to do what you say you can do. GOOD INTENTION: You intend to do good for your listener. EMPATHY: The listener [...]
Decisions and opinions are formed at an unconscious level when they are based on stereotypes rooted in social circumstances and history and on a decision maker's personal experiences. Unconscious bias can become a problem when [...]
Some businesses are even forced to fold because of their embarrassing mistakes in marketing and sales. We can learn from them. KNOWING YOUR TARGET GROUP In 1996, McDonalds introduced its Arch Deluxe. The burger cost [...]
Insurance is a topic which refers to matters close to the heart: a loving partner, children and the future. It awakens positive feelings within us of caring for our ‘nearest and dearest’ and aiming to [...]
For really brave Brits, who want to use Polish language doing business in Poland: Try to avoid talking about "preservatives" as the Polish word “prezerwatywa” means condom. Use the expression “bez konserwantów”, which means “without [...]
Darwin’s theory and psychotically Kewpie Doll Effect have been successfully implemented in marketing 🙂 It is an emotional psycho-driver to your customers. Do you remember tv commercial of a comparison website with meerkats/suricates? British consumers [...]
SHOCKVERTISING breaks taboo, uses frightening and emotion-provoking concepts. The initial shock burns the brand into the viewer’s memory. This is a fact that is worth successful marketing campaign. I am sure that you remember Peta [...]
Great brands are easy to spot. They are iconic, talked about and present in our lives. Some of these brands are goods like iPods, or watches, some are cars, while others are medical, like Aspirin. [...]
While its fashions have always been distinctively informal, Converse’s brand associations have ebbed and flowed. Founded in 1908, it first made its rebellious streak known in 1913 with a vow to be “independent enough not [...]