Business EDUCATION and Business PRACTICE

British Academy: The Future of the Corporation, Economy and Society – the event hosted by The University of Manchester, where Dorota IwankiewiczFCIM from DM2Agency was invited.

Business is a global force contributing to the development and prosperity of our society. But is the company adequately equipped and structured to deal with the challenges of our future? HOW CAN IT MAKE OUR SOCIETY BETTER, AND MORE PROSPEROUS FOR EVERYONE?
According to the discussion during the event, what Dorota is the most interested in:

  • BUSINESS EDUCATION: the way that business is taught in academic institutions and the way future business leaders see business.
  • BUSINESS PRACTICE: the way that business interprets policy and academic thinking and puts it into practice and the cultures and norms that business operates under.

“The Future of the Corporation” is a major research and public engagement programme by The British Academy aiming to develop an evidence base that will serve as a foundation to redefine business for the 21st century and build trust between business and society.

Dorota Iwankiewicz summarises with Fred Hilmer’s, from Australian Institute of Management, words:

Leadership requires five ingredients – brains, energy, determination, trust and ethics. The key challenges today are in terms of the last two – trust and ethics.”

 Dorota’s academic activities, including:

  • Academic International Conferences: lectures and publications 

Topics: Shockvertising; Quasi-scientific Language in Marketing and Advertising; Psycho- and Sociolinguistics; Neuro-linguistic Programming; Modern Communication; Manipulation with the language; Linguistic and Paralinguistic forms of Persuasion; Gender Language

Loughborough University, University of Warsaw, Marie Curie Skłodowska University, Pedagogical Universit in Cracow, Pultusk Academy of Humanities, Jan Dlugosz University, University College of Social Sciences, University of Greenwich

  • Academic Papers:

“Manipulation with the language or manipulation of people with the use of the language?… on the example of presuppositions in chosen advertisement messages”, 2010
“Adaptation of modern communication tools on the example of Neuro-linguistic Programming”, 2010
“Rapid ‘carrier’ of the language, or psycho- and sociolinguistics in advertisement”, 2010
“Linguistic and paralinguistic forms of persuasion in an advertisement on the example of teaser”, 2007&2009

  • Programme “Copywriter workshop, or how to make money”, Patent issuer and number pl Z – 344426

University linguistic bases and professional experience were expressed in the educational programme about the art of advertisement and the language of persuasion.

  • Lecturer & Head of Specializations, Pultusk Academy of Humanities, specializations: media communication and Public Relations 

subjects: a language of persuasion, public speeches, negotiations, public relations, foundations in marketing and advertisement, copywriting, behaviourism, gender intelligence

  • Representative of Pultusk Academy of Humanities in London
initiator and organizer of a campus of the Pultusk Academy of Humanities (non-resident educational centre); cooperation with the University of Greenwich
Picture: citation by T.Robbins

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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