British Academy: The Future of the Corporation, Economy and Society – the event hosted by The University of Manchester, where Dorota IwankiewiczFCIM from DM2Agency was invited.

Business is a global force contributing to the development and prosperity of our society. But is the company adequately equipped and structured to deal with the challenges of our future? HOW CAN IT MAKE OUR SOCIETY BETTER, AND MORE PROSPEROUS FOR EVERYONE?
According to the discussion during the event, what Dorota is the most interested in:

  • BUSINESS EDUCATION: the way that business is taught in academic institutions and the way future business leaders see business.
  • BUSINESS PRACTICE: the way that business interprets policy and academic thinking and puts it into practice and the cultures and norms that business operates under.

“The Future of the Corporation” is a major research and public engagement programme by The British Academy aiming to develop an evidence base that will serve as a foundation to redefine business for the 21st century and build trust between business and society.

Dorota Iwankiewicz summarises with Fred Hilmer’s, from Australian Institute of Management, words:

Leadership requires five ingredients – brains, energy, determination, trust and ethics. The key challenges today are in terms of the last two – trust and ethics.”

 Dorota’s academic activities, including:

  • Academic International Conferences: lectures and publications 

Topics: Shockvertising; Quasi-scientific Language in Marketing and Advertising; Psycho- and Sociolinguistics; Neuro-linguistic Programming; Modern Communication; Manipulation with the language; Linguistic and Paralinguistic forms of Persuasion; Gender Language

Loughborough University, University of Warsaw, Marie Curie Skłodowska University, Pedagogical Universit in Cracow, Pultusk Academy of Humanities, Jan Dlugosz University, University College of Social Sciences, University of Greenwich

  • Academic Papers:

“Manipulation with the language or manipulation of people with the use of the language?… on the example of presuppositions in chosen advertisement messages”, 2010
“Adaptation of modern communication tools on the example of Neuro-linguistic Programming”, 2010
“Rapid ‘carrier’ of the language, or psycho- and sociolinguistics in advertisement”, 2010
“Linguistic and paralinguistic forms of persuasion in an advertisement on the example of teaser”, 2007&2009

  • Programme “Copywriter workshop, or how to make money”, Patent issuer and number pl Z – 344426

University linguistic bases and professional experience were expressed in the educational programme about the art of advertisement and the language of persuasion.

  • Lecturer & Head of Specializations, Pultusk Academy of Humanities, specializations: media communication and Public Relations 

subjects: a language of persuasion, public speeches, negotiations, public relations, foundations in marketing and advertisement, copywriting, behaviourism, gender intelligence

  • Representative of Pultusk Academy of Humanities in London
initiator and organizer of a campus of the Pultusk Academy of Humanities (non-resident educational centre); cooperation with the University of Greenwich
Picture: citation by T.Robbins