Nowadays, consumers are faced with dozens of options for any given purchase. With so many choices, it often comes down to who can make the most memorable IMPRESSION. Advertising should [...]
As David Cameron, former Prime Minister of the UK, said during the World Dementia Council Global Summit: “We know now that dementia is caused by diseases of the brain, [...]
Marketing has the power to transform organisations and outcomes, and indeed plays a pivotal role in some of the biggest transition of business success. We need to stop talking [...]
Transnational Marketing can be briefly defined as marketing transnationally, that is other than within the borders of one’s nation. There are marketing products or services which originate from anywhere [...]
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
Hairy legs. Cellulites in the main role. Questioning femininity and gender standards. Branding specialists from Adidas said: "it's honoured to work with creators like Arvida for their creativity, diversity and [...]
For really brave Brits, who want to use Polish language doing business in Poland: Try to avoid talking about "preservatives" as the Polish word “prezerwatywa” means condom. Use the expression [...]
Darwin’s theory and psychotically Kewpie Doll Effect have been successfully implemented in marketing :) It is an emotional psycho-driver to your customers. Do you remember tv commercial of a comparison [...]
SHOCKVERTISING breaks taboo, uses frightening and emotion-provoking concepts. The initial shock burns the brand into the viewer’s memory. This is a fact that is worth successful marketing campaign. I am [...]
