Today’s consumers readily tell others when they have a negative experience with a company, meaning that brands must prioritise the customer experience to foster loyalty and satisfaction. While automation and [...]
As results from research conducted for over 30 years, 80% difference between super-efficient and average workers stems from the ability to use emotional intelligence. #Emotions - keys to success Efficiency [...]
The HARD facts – why #BREXIT poses a challenge for some employers, including you: 72% proportion of organisations that employ at least one member of staff from an [...]
THE CARROT AND STICK APPROACH AT WORK HAS REACHED A HIGHER LEVEL! Employer Branding as important as the Company Branding in marketing strategyDorota Iwankiewicz, FCIM2017-11-30T10:58:27+00:00
Every business aims at “being the ONE”. Companies have fought for clients, searched for ways how to bring and keep them. Nowadays, the HR is fighting, “employer branding” became the goal.
HEDONISM develops a workplace – HR constantly challenged forced to focus on new marketing approachesDorota Iwankiewicz, FCIM2017-11-22T15:55:13+00:00
A significant improvement in communication effectiveness is associated with a 15% increase in the market value.
2017 in the UK Tobacco giant Philip Morris is paying people £50 if they persuade a smoker to quit! It is how the world’s second largest tobacco company, which was [...]