Transnational marketing is part of a daily routine for entrepreneurs operating in the UK and in Central & Eastern European Countries. This also includes circumstances, where goods are produced in [...]
Why the Ocean is Everybody’s #Business? We know that long-term ocean well-being is vital to societal well-being. The world’s oceans are our greatest common resource to create growth and jobs [...]
…so please STOP asking us to do a single thing in terms of marketing! We do not want sound rude, but… If you want to plan and spend your marketing [...]
Being a familiar brand no longer guarantees business success. In fact, ‘BIG’ company/brand can now mean bad, conjuring in the minds of some consumers images of untrustworthy ingredients, corporate secrets [...]
The Consumer Goods Forum and global change Futerra have launched “The Honest Product Guide”, in association with the Chartered Institute of Marketing, whom Dorota Iwankiewicz from DM2Agency is a Fellow [...]
Ensure your #marketing efforts communicate directly and effectively to the target audience Look at the principles behind marketing methods, such as #NeuroMarketing Ensure your marketing is joined up and consistent [...]
The HARD facts – why #BREXIT poses a challenge for some employers, including you: 72% proportion of organisations that employ at least one member of staff from an [...]
As David Cameron, former Prime Minister of the UK, said during the World Dementia Council Global Summit: “We know now that dementia is caused by diseases of the brain, [...]
Women-led businesses face many challenges, including BALANCING WORK and FAMILY life (40%), achieving CREDIBILITY for the business (37%) and a LACK of CONFIDENCE (22%). All of these are limiting [...]
Marketing has the power to transform organisations and outcomes, and indeed plays a pivotal role in some of the biggest transition of business success. We need to stop talking [...]
