Independent agency Radley Yeldar (RY) launched the Fit for Purpose Index 2018, ranking the world’s most socially, environmentally and economically purposeful companies. This index includes [...]
UN established a new programme encouraging advertisers to get to work on wildlife conservation when they use animals in advertising. DM2's team share values about protecting the wildlife and will urge the agency's clients to join this movement.
We live in era where our customers are always online and they expect an immediate response. A decade ago only around 1% of the world’s populations used smartphones. By 2020 [...]
"Ideas are easy. It's the execution of ideas that really separates the sheep from the goats." – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of [...]
We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]
Go so far in emotional advertising, however keep the balance and respect other people’s feelings. Emotions are good drivers for a creative advertisement. DM2’s hint is: use an emotional swing. Happy Smiley Easter!
The contributions made to the economy by the UK’s Small and Medium-sized firms (SME) will grow by 19% between 2016 to 2025. In the UK, SMEs currently contribute £202 billion [...]
Just in January we shared with you a post where we wrote about a big fuss about one of the two most known Christmas ad with the Paddington Bear as [...]
From Amazon to DHL or BBC - technical innovations like drones are implemented in businesses to progress. Now withe legal regulations to protect us. Have you known that DM2 Agency has in its history a pioneer approach to the drones use as a videomarketing development. It was 9 years ago!
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...