We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]
Go so far in emotional advertising, however keep the balance and respect other people’s feelings. Emotions are good drivers for a creative advertisement. DM2’s hint is: use an emotional swing. Happy Smiley Easter!
The contributions made to the economy by the UK’s Small and Medium-sized firms (SME) will grow by 19% between 2016 to 2025. In the UK, SMEs currently contribute £202 billion [...]
Just in January we shared with you a post where we wrote about a big fuss about one of the two most known Christmas ad with the Paddington Bear as [...]
From Amazon to DHL or BBC - technical innovations like drones are implemented in businesses to progress. Now withe legal regulations to protect us. Have you known that DM2 Agency has in its history a pioneer approach to the drones use as a videomarketing development. It was 9 years ago!
Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...
Remember, not only from cat's view :) 1. Emotions are the psycho-drivers to your customers. 2.Existing customers are generally less sensitive about price than new customers – a good reason to look after them well. Let'us do a great MeowARKETING!
Yes, another (and certainly not the last one) definition of marketing opens the: "Practical guide. Introduction to Marketing" produced by CIM (The Chartered Institute of Marketing). It could be [...]
HEDONISM develops a workplace – HR constantly challenged forced to focus on new marketing approachesDorota Iwankiewicz, FCIM 2017-11-22T15:55:13+00:00
A significant improvement in communication effectiveness is associated with a 15% increase in the market value.
According CIM report, customer experience is ranked first for heaving the greatest impact on revenue growth. Hence, be prepared to meet your clients' expectations. Otherwise you can jeopardise your brand image.