38.1% businesses confuse Customer with Consumer

2018-04-25T11:22:44+00:00

We repeat: 38.1% businesses confuse Customer with Consumer There is good news: As children watch less TV, professional services network PwC said it expects the digital advertising market for [...]

38.1% businesses confuse Customer with Consumer 2018-04-25T11:22:44+00:00

Bunnies or eggs? This is a question in the diversity era…

2018-03-29T13:19:58+00:00

Go so far in emotional advertising, however keep the balance and respect other people’s feelings. Emotions are good drivers for a creative advertisement. DM2’s hint is: use an emotional swing. Happy Smiley Easter!

Bunnies or eggs? This is a question in the diversity era… 2018-03-29T13:19:58+00:00

Be PROUD to be ENTREPRENEUR – 26% for Greater Manchester!

2018-03-29T09:33:23+00:00

The contributions made to the economy by the UK’s Small and Medium-sized firms (SME) will grow by 19% between 2016 to 2025. In the UK, SMEs currently contribute £202 billion [...]

Be PROUD to be ENTREPRENEUR – 26% for Greater Manchester! 2018-03-29T09:33:23+00:00

Have you been playing with a DRONE?

2018-02-06T11:05:37+00:00

From Amazon to DHL or BBC - technical innovations like drones are implemented in businesses to progress. Now withe legal regulations to protect us. Have you known that DM2 Agency has in its history a pioneer approach to the drones use as a videomarketing development. It was 9 years ago!

Have you been playing with a DRONE? 2018-02-06T11:05:37+00:00

CHRISTMAS MARKETING BURGLARY INTO OUR BRAINS

2018-01-05T14:58:21+00:00

Among a survey of 1,000 Brits interviewed on behalf of the Advertising Association, nearly half said they had been moved to tears by Christmas ads they'd seen... Please check what "creative" means during this busy period...

CHRISTMAS MARKETING BURGLARY INTO OUR BRAINS 2018-01-05T14:58:21+00:00

ANOTHER DEFINITION of MARKETING? PART 2 Cat’s view

2017-12-12T16:38:57+00:00

Remember, not only from cat's view :) 1. Emotions are the psycho-drivers to your customers. 2.Existing customers are generally less sensitive about price than new customers – a good reason to look after them well. Let'us do a great MeowARKETING!

ANOTHER DEFINITION of MARKETING? PART 2 Cat’s view 2017-12-12T16:38:57+00:00

ANOTHER DEFINITION of MARKETING? A memory test. Part 1: Cat’s view

2017-12-05T02:41:30+00:00

Yes, another (and certainly not the last one) definition of marketing opens the: "Practical guide. Introduction to Marketing" produced by CIM (The Chartered Institute of Marketing). It could be [...]

ANOTHER DEFINITION of MARKETING? A memory test. Part 1: Cat’s view 2017-12-05T02:41:30+00:00

HEDONISM develops a workplace – HR constantly challenged forced to focus on new marketing approaches

2017-11-22T15:55:13+00:00

A significant improvement in communication effectiveness is associated with a 15% increase in the market value.

HEDONISM develops a workplace – HR constantly challenged forced to focus on new marketing approaches 2017-11-22T15:55:13+00:00