There is a huge difference between promoting a film ‘superproduction’, such as “Ogniem i Mieczem” [With Fire and Sword] (TV, cinema, press, BTL) at the end of the 1990s and launching ‘The Academy of Humanities” in 2009/2010; which is the first Polish university legally working in Great Britain (PR, media relations, press, radio, e-mailing, BTL, sponsoring).
We are proud of our marketing assistance provided also to other University. May we present you with the Cezary Wosiński, PhD, the Rector of the University College of Social Sciences words to describe our approach:
DM2 team has been creating our university’s image, marketing strategy and advertising with the use of unconventional methods. Together with DM2 we have always come up with great ideas. (…) their creative approach, knowledge of education industry, professionalism, quick and diligent work met our requirements and expectations.
Nevertheless the experience we have gained whilst working on editing a monthly magazine for customers and distributors of the ‘ERA’ mobile phone brand (one of the two biggest operators in Poland, a part of ‘T-mobile’) and ‘Castrol’ has allowed us to successfully create the image of the whole media group together with determining its USP. It was an especially ambitious task because it referred to ‘a potentate’, the strongest weekly magazine and radio for ‘Poles’ in Great Britain: ‘Cooltura’, ‘Polish Radio Londyn’ ‘PRL 24’, supplemented by the modern portal ’eLondyn’.