When getting experience with insurance giants like the ‘PZU’ group (the biggest insurance company in Central and Eastern Europe) or the European holding ‘GENERALI’, the DM2 agency’s team uses neuromarketing tools whilst preparing timelines for the products. “
Insurance market is a great examples how we understand storytelling, which is an effective communication method because stories create triggers that transport you to the shared vision of the idea faster than any other form of communication.”
– Ralph Lightman, executive director DM2, mentions. Also we deal with entrance into the marketplace, giving successful placement and leading of the stories and fractioning benefits. The team efficiently uses this knowledge for preparing TV spots, press campaigns, creating names of products and running an active level of social media marketing.
Following the words of Sebastian Rubaj, Deputy Chairman of the Management Board at First Ukrainian International Bank, – no matter finances, banking or insurance issues the most important is that we are able to go:
(…) through that not easy task with the smile on face sharing experience and help to brake the traditional conservative (…) advertising concept.
The best mark for the project is the result – and the results exceeded expectations, and gave the foundations for next years of successful co-operation.”