Hairy legs. Cellulites in the main role. Questioning femininity and gender standards.

Branding specialists from Adidas said:

“it’s honoured to work with creators like Arvida for their creativity, diversity and unique ideas.”

As a FCIM of the Chartered Institute of Marketing I will be delighted to introduce the discussion also throughout the CIM members: is it still shockvertising or maybe culture’s changes?

Source: bbc.co.uk