As David Cameron, former Prime Minister of the UK, said during the World Dementia Council Global Summit:

 “We know now that dementia is caused by diseases of the brain, such as #Alzheimer’s. This is what I call the perception challenge. Developments in big data and artificial intelligence are going to help with that massively. And new evidence suggests that a third of dementia cases could be prevented if several risk factors could be eliminated.”

During Industry 4.0, DM2 Agency took up the challenge. In cooperation with the selected British local authorities, representatives of DM2 with the Agency’s clients initiated a project to help in the prevention of Alzheimer’s disease. This is due to the innovative use of virtual reality technologies. Patients at an early stage will be able to walk into their past with a help of carefully designed goggles, used to activate the brain and prevent symptoms of the disease. This is a particularly responsible task – it concerns not only helping those already at risk, but also joining in activities that eliminate the harmful effects of an ageing European society. In this context, it is safe to say that the DM2 mission is beyond the classic marketing strategy.

Forgive us to speak so proudly about this aspect of our project and our clients’ engagement.

Read more about Industrial Revolutions and the human story in the tech-powered world and HOW TO IMPLEMENT THIS KNOWLEDGE, including NeuroMarketing, TO YOUR BUSINESS TO DOUBLE YOUR REVENUE.

David Cameron concluded:

“Today I am more confident. I believe there is light at the end of a very long tunnel.


Because the mission is clear. The method is evolving. The means are there if we demonstrate sufficient political will. The key people are there too – from science, politics, business, charity and philanthropy.

We have all the tools and the will needed to defeat dementia – from the data in old textbooks to the smartwatches on our wrists. We just have to get on – all of us, as a world – and use them.”

We are proud to be the part of it!

Picture: Linkedin