As David Cameron, former Prime Minister of the UK, said during the World Dementia Council Global Summit:

 “We know now that dementia is caused by diseases of the brain, such as #Alzheimer’s. This is what I call the perception challenge. Developments in big data and artificial intelligence are going to help with that massively. And new evidence suggests that a third of dementia cases could be prevented if several risk factors could be eliminated.”

During Industry 4.0, DM2 Agency took up the challenge. In cooperation with the selected British local authorities, representatives of DM2 with the Agency’s clients initiated a project to help in the prevention of Alzheimer’s disease. This is due to the innovative use of virtual reality technologies. Patients at an early stage will be able to walk into their past with a help of carefully designed goggles, used to activate the brain and prevent symptoms of the disease. This is a particularly responsible task – it concerns not only helping those already at risk, but also joining in activities that eliminate the harmful effects of an ageing European society. In this context, it is safe to say that the DM2 mission is beyond the classic marketing strategy.

Forgive us to speak so proudly about this aspect of our project and our clients’ engagement.

Read more about Industrial Revolutions and the human story in the tech-powered world and HOW TO IMPLEMENT THIS KNOWLEDGE, including NeuroMarketing, TO YOUR BUSINESS TO DOUBLE YOUR REVENUE.

David Cameron concluded:

“Today I am more confident. I believe there is light at the end of a very long tunnel.


Because the mission is clear. The method is evolving. The means are there if we demonstrate sufficient political will. The key people are there too – from science, politics, business, charity and philanthropy.

We have all the tools and the will needed to defeat dementia – from the data in old textbooks to the smartwatches on our wrists. We just have to get on – all of us, as a world – and use them.”

We are proud to be the part of it!

Picture: Linkedin

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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