Find a PROBLEM and be the SOLUTION!

A Japanese StartUp is offering to take the stress out of quitting your job – by doing it for you. A recent upturn in the Japanese economy is prompting more workers to switch jobs. And because quitting jobs could be a spirit-crushing hassle – this company has already facilitated more than 700 resignations throughout the year of the business activity.

Takeaways for you:

  • observe& understand people’s needs&fears
  • get out of your comfort zone = a crowded market can surprise you
  • nowadays finding a niche is a really proactive solution

If you want to discuss your ideas – contact DM2Agency. For existing and future entrepreneurs from Scotland: 1-1 consultation with Dorota IwankiewiczFCIM in Edinburgh, Aberdeen, Glasgow this month.


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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