Stories sell, features and benefits do not! If you want to increase your sales tell a powerful story! If you have successful women in your business tell that story!
People automatically link stories to their own experiences in order to make them more relatable. We’ve all experienced confusion when trying to understand a new idea. Stories provide a way around that.
Putting women in the frontline of your marketing helps because beauty sells in the world of social media, people like to see success stories especially when it isn’t the norm, take construction, traditionally a male-dominated industry put women in the frontline and the business instantly stands out from the crowd!
The one caveat here is to stay away from stereotypes, they are bad for business especially the typical masculine and feminine characteristics: “taking-care” by women versus “taking-charge” behaviours by men.
When brands get transparent and authentic, it brings them down-to-earth and helps consumers connect with them and the people behind them.
Don’t be afraid to have some fun with it, use Womenomics to inspire your content and express a sense of humour, watch your engagement rate rise!
How can you use Womenomics in your story?
Let’s celebrate International Women’s Day 2020!