How can we create storytelling using Womenomics?

Stories sell, features and benefits do not! If you want to increase your sales tell a powerful story! If you have successful women in your business tell that story!

People automatically link stories to their own experiences in order to make them more relatable. We’ve all experienced confusion when trying to understand a new idea. Stories provide a way around that.

Putting women in the frontline of your marketing helps because beauty sells in the world of social media, people like to see success stories especially when it isn’t the norm, take construction, traditionally a male-dominated industry put women in the frontline and the business instantly stands out from the crowd!

The one caveat here is to stay away from stereotypes, they are bad for business especially the typical masculine and feminine characteristics: “taking-care” by women versus  “taking-charge” behaviours by men.

When brands get transparent and authentic, it brings them down-to-earth and helps consumers connect with them and the people behind them.

Don’t be afraid to have some fun with it, use Womenomics to inspire your content and express a sense of humour, watch your engagement rate rise!

How can you use Womenomics in your story?

Let’s celebrate International Women’s Day 2020!


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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