Aston Martin has its first female president in the British luxury car maker’s 105-year history. This makes Laura Schwab one of only two women who hold senior leadership positions in the US’ male-dominated industry.

After 15 years at Jaguar Land Rover, Laura was hunted by Aston Martin. And NOW… #WonderWoman’s STORY BEGINS. FIVE WEEKS AFTER ACCEPTING THE PRESIDENT POSITION SHE FOUND OUT SHE WAS PREGNANT! While she admits she was nervous to tell Andy Palmer, the company’s CEO who hired her, she praises the workplace as being “super supportive” throughout the entire pregnancy.

Now, with a 20-months-old daughter, she concedes that she still gets “how do you do it” a lot – and her response is always the same: “When was the last time you asked a man that question?”

“It’s a very pivotal moment in time for women in the world,” she said. “A lot of barriers, or perceived barriers, have started to be removed. I never thought of myself as a #RoleModel but now that I am in this role, women are looking to me and saying, ‘I can do it.’ ”

It remembers us Dorota Iwankiewicz’s from #DM2Agency own story… when she was promoted in her first workplace (latest year at Uni) with tripled her salary and… she found out her more than 2 months pregnancy. She refused (!) to keep this job to be a full-time mother with her new baby-born. “This was my plan” – Dorota confirms. However… She did her first TV spot (creation & full production) and national advertising campaign with a 2-weeks-old son in her arms, breastfeeding every 3 hours, without babysitters or grandparents full time engaged. And she sticks with marketing industry till… now 🙂 Hence her business life is parallel to her motherhood story from the beginning.

Key recommendations HOW TO BE #SUCCESSFUL after so many recent surveys and based on our 21 years of experience.


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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