Nowadays, consumers are faced with dozens of options for any given purchase. With so many choices, it often comes down to who can make the most memorable IMPRESSION.
Advertising should help. However, throughout the day, we’re constantly exposed to all kinds of images: on our screens, TVs, and trail us throughout our commutes. Research shows that as little as 1.75% of all the ads leave a long-lasting impression. This is the gold spot that creative advertising falls into.
Please have a look at 5 ways about CreativeAdvertising, which make your target audience think:
1. SHOW, DON’T TELL
2. USE HUMOUR wherever possible
3. BREAK A PATTERN
Our eyes are quickly drawn to patterns. The way our brain function simply makes us attracted to them. The reason why breaking a pattern is so effective is because our eyes become accustomed to a pattern quickly so when you break it, the element stands out like an eyesore. In this case: as an attention grabber! We love NeuroMarketing!
4. NATURE & ART as inspiration
Depict reality, although sometimes brutal… it can be so powerful!
&…6. RETHINK OLD CONCEPTS then create a new one!
Have you noticed anything?….