Nowadays, consumers are faced with dozens of options for any given purchase. With so many choices, it often comes down to who can make the most memorable IMPRESSION.

Advertising should help. However, throughout the day, we’re constantly exposed to all kinds of images: on our screens, TVs, and trail us throughout our commutes. Research shows that as little as 1.75% of all the ads leave a long-lasting impression. This is the gold spot that creative advertising falls into.

Please have a look at 5 ways about CreativeAdvertising, which make your target audience think:


2. USE HUMOUR wherever possible


Our eyes are quickly drawn to patterns. The way our brain function simply makes us attracted to them. The reason why breaking a pattern is so effective is because our eyes become accustomed to a pattern quickly so when you break it, the element stands out like an eyesore. In this case: as an attention grabber! We love NeuroMarketing!


4. NATURE & ART as inspiration


Depict reality, although sometimes brutal… it can be so powerful!


&…6. RETHINK OLD CONCEPTS then create a new one!

Cinderella DM2Agency Ralph Lightman Dorota Iwankiewicz 1


Have you noticed anything?….


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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