Highlights of radio episode about #Impact in your business using Metaprograms:

  • Metaprograms are the keys to the way a person processes information. They are represented in our language, our gesture; in the way that we act and behave.
  • Metaprograms help you understand how clients sort and make sense of the world. They also help you understand their values, beliefs and behaviours.
  • Some types:
    • Toward or Away
    • External or Internal Frame of Reference
    • Sorting By Self or Sorting by Others
    • Matcher or Mismatcher
    • Possibility vs. Necessity
    • Remember that people use a blend of metaprograms.
  • How to increase your influence? Listen to your client. She/He will show you a path to her/him.


The business programme on Radio Star “7 Elements in Business”® is dedicated to all, who work in business on a daily basis: both as owners, but also responsible managers; they are interested in the latest trends, and more importantly, in the proven aspects of business development today and in the future.


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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