HOW TO MONETISE VALENTINE’S DAY

Valentine’s Day – an annual celebration of love and… commercialism. Love it or hate it. Despite its romantic roots, it is a significant spending holiday for shoppers worldwide and a great way to show the emotional side of your brand/company.

7 Valentine’s Day ideas for businesses:

  1. RUN A PROMOTION ON BEST-SELLING PRODUCTS
    You have 24h to take the opportunity to produce tangible return-on-investment. Do this!
  2. SPREAD THE LOVE
    If your product/service is a hard-sell on Valentine’s Day consider sharing some of your expertise instead. Be creative! Be inspiring!
  3. USE VALENTINE’S HASHTAGS ON SOCIALMEDIA
    Hashtags are a great way to promote your business. Mixed them: one that is singular to your company and popular ones that are used by others. 
  4. ORGANIZE A CONTEST OR A POLL ON SOCIAL MEDIA
    2019 is about authenticity and original content, so organize a contest or simply run a poll to test how engaged your audiences are.
  5. DO A VALENTINE’S DAY THEMED VIDEO
    Good quality videos are so popular and successful on SM. You can bring your followers a bit closer and show them what happens behind-the-scenes.
  6. CREATE A DEDICATED OFFER/PLACE
    It is common practice to create a dedicated category/product/promotion on your website for special occasions like Valentine’s Day. 
  7. CELEBRATE & SAY THANK YOU
    If you are stretched for time, you may create a sweet image for a simple greeting for your followers/clients/partners on Valentine’s Day.

BTW, if you like the idea of creating your content around trending dates like #ValentinesDay2019, please plan it as your NeuroMarketing calendar. It will give you more, more time and peace to prepare your pro strategy. #WeLoveOurClients

2019-02-14T08:37:50+00:00

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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