NEW YEAR RESOLUTIONS tips… based on Yale&Harward studies and coaching experience:

  • Those who succeed always start with the end in mind. You have to be TOTALLY CLEAR ABOUT THE FINAL #RESULT.
  • You have to understand the power of WHY – create a purpose-driven plan!
  • THE CARTESIAN QUESTIONS help you to understand what inspires and blocks you in making a decision and seeking a particular #goal:

What will happen if I do this?… or if I don’t do this?

What won’t happen if I do this?… or if I don’t do this?

  • Be aware of psycho DEFENCE MECHANISMS: sublimation and compensation, which will try to destruct your focus on your primary goal. It is tricky!

•RPM SYSTEM: 20% of your actions will give you 80% of the results!

“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.” – T. Robbins… and Dorota Iwankiewicz & Ralph Lightman


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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