QUALITY OVER QUANTITY – a deadly story

And let me tell you a deadly story of books.

There is no prize for having read the most books before you… die. Even if you were the most dedicated reader in the world – a book a day, even – your collection would probably never be bigger than a small branch library. You will never even come close to matching what is stored in the servers at Google Books or keep up with the hundreds of thousands of new titles published on Amazon each year.

What if, when it came to your reading and learning, you prioritised quality over quantity? What if you read the few books deeply instead of briefly skimming all the new books? Your shelves might be emptier, but your brain and your business life would be fuller.

This is why, I strongly recommend to chose the core target group, the best channels, social media platforms, which lead you to increase your revenue. This is why, you can stop chasing every networking groups, each event in your area, each social media and stop advertise in one newspaper 52 weeks per year.

And I assure you,  wisely selected one strategy will be ‘the best book’ in terms of effectiveness, satisfaction and success that you have ever ‘read’.



About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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