RECOMMENDATIONS – the Holy Grail of advertising

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” by Mark Zuckerberg, a founder of Facebook… and DM2 Agency team.

~ Kate Boguslawska, solicitor & partner at Carter Lemon Camerons LLP:

“Dorota Iwankiewicz is an extremely intelligent and bright person, who works hard and constantly learns new things. She then successfully transfers this knowledge and experience to various new sectors for the benefit of her clients.

This is why her clients find her very knowledgeable. She has a positive attitude and works to resolve problems and find the best solutions for her clients. She also generously shares her knowledge and with others through various initiatives, workshops and  seminars.

Not only every inch professional but a person with a number of passions. Working with her will not only be beneficial for any business but also a pleasant experience.” 

~ Kate Boguslawska, solicitor & partner at Carter Lemon Camerons LLP:

“I have had the pleasure of seeing Ralph Lightman’s coaching and negotiation techniques in practice. He masterfully applies his NLP knowledge and combines it with his experience and understanding of human nature and how businesses operate. His presentations are engaging and relevant, I have recently seen one on marketing and highly recommend it.” 

~ Andrzej Sporn, entrepreneur UK:

“I was privileged to attend sales training with Ralph Lightman. And to put it in two words it was a GAME CHANGER! Great content, loads of examples, perfect for newbies like me and for experienced sellers to refresh and update their skills! I wish we could carry on for another 8 hours! I highly recommend!”

~ Agnieszka Surowicz, VP HR, Development (R&D) at GSK, Coach, Cadbury Schweppes & GlaxoSmithKline plc

“I worked with Dorota when I held internal communications roles at Cadbury Schweppes and GSK. I hired Dorota to revisit existing communications channels and come up with the refined branding and design proposal for internal newsletters (targeted both multiple different audiences: commercial, supporting functions and manufacturing). Dorota & the team have done the fantastic job, both from the creative, linguistic and positioning perspective, strongly linking the name, look and feel of internal newsletters with the essence of the brand. Following this work, Dorota successfully supported me in a number of other projects / internal campaigns (i.e. related to the re-launch of the reward and recognition system). If I were given another opportunity of working with Dorota, I wouldn’t hesitate to re-hire her again.”

~ Perfect Blinds UK:

“Great company, great service. Worth every money. Recommend to everyone.” 

~ Ewa Jasinska-Davidson, Conference Interpreter, Certified Translator & University Lecture, London Metropolitan University:

“I recently invited Dorota Monika Iwankiewicz FCIM as a speaker to one of our mock conferences at London Metropolitan University. (…) Dorota has kindly agreed to come and deliver a presentation in English. She spoke about how social media affected the Brexit campaign. She prepared a very insightful talk which was interpreted into Spanish, Chinese and Italian and then took part in a multilingual debate on how useful social media for businesses and students are. We really enjoyed having Dorota as our speaker. She has got an excellent expertise in her field and it is a pleasure to collaborate with her! 

Thank you so much for taking the time to leave this excellent review! 


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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