RESEARCH as a first step to Business Mastery

Because the statistics are merciless, therefore please bear in mind what is first step to achieve Business Mastery regarding to effective marketing strategy.

As Ralph Lightman from DM2 Agency demonstrated during  Multicultural Business Club meeting in Manchester:

20% of businesses will NOT survive their 1st year

50% of businesses will NOT survive their 5th year

70% of businesses will NOT survive their 10th year

(source: Forbes)

Therefore, take into account presented case studies of Mitsubishi Pajero or when our agency team relaunched Casio Baby-G watch (G-shock for ladies). Perception is reality and knowing exactly your target group, a product and channels will give you huge advantage. It is not a promise. It is a know-how based on 21 years experience.


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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