Because the statistics are merciless, therefore please bear in mind what is first step to achieve Business Mastery regarding to effective marketing strategy.
As Ralph Lightman from DM2 Agency demonstrated during Multicultural Business Club meeting in Manchester:
20% of businesses will NOT survive their 1st year
50% of businesses will NOT survive their 5th year
70% of businesses will NOT survive their 10th year
Therefore, take into account presented case studies of Mitsubishi Pajero or when our agency team relaunched Casio Baby-G watch (G-shock for ladies). Perception is reality and knowing exactly your target group, a product and channels will give you huge advantage. It is not a promise. It is a know-how based on 21 years experience.