SHOCKVERTISING breaks taboo, uses frightening and emotion-provoking concepts. The initial shock burns the brand into the viewer’s memory. This is a fact that is worth successful marketing campaign. I am sure that you remember Peta social campaign with naked Polish model with holy cross or provocative series of United Color of Benetton or Wayne Rooney in Nike campaign in a crucified pose with a red cross splashed across his head and naked torso. Working on next project in DM2 Agency, I am wondering: are there any limits?