START WITH THE END…if you want to succeed

According to Yale&Harward studies

•Those who succeed always start with the end in mind. They are TOTALLY CLEAR ABOUT THE FINAL RESULT.

•They understand the power of WHY – create a purpose-driven plan!

•They have a burning desire to achieve their result and it is tied to a specific goal, incl.: always in a positive way, measurable, how/where/with whom, completely dependent on you.


THE CARTESIAN QUESTIONS help you get new perspectives and understanding of what inspires and blocks you in making a decision and seeking a particular goal:

  1. What will happen if I do this?

  2. What will happen if I don’t do this?

  3. What won’t happen if I do this?

  4. What won’t happen if I don’t do this?

Be aware of psycho DEFENCE MECHANISMS: sublimation and compensation, which will try to destruct your focus on your primary goal. It is tricky!


RPM SYSTEM: 20% of your actions will give you 80% of the results!


Takeaways from radio episode about Mastering the Skill of Goal Setting. And let us quote our favourite author, G.B. Shaw:

“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”


The business programme on Radio Star “7 Elements in Business”®, hosting by Dorota Iwankiewicz FCIM & Ralph Lightman from Dm2 Agency, is dedicated to all, who work in business on a daily basis: both as owners, but also responsible managers; they are interested in the latest trends, and more importantly, in the proven aspects of business development today and in the future. 


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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