Highlights of Radio Star episode about Strategy of Needs in Your Business:

  • People will pay more for a sense of importance than for anything else
  • “Risk of becoming irrelevant” can be powerful tool in your Marketing and Sales Strategy
  • Remember about 6 Human Needs and implement them to your business:
  • Certainty
  • Variety
  • Significant
  • Connection
  • Growth
  • Contribution
  • Decisions are always emotional, but the justification of these decisions is logical.


The business programme on Radio Star “7 Elements in Business”®, hosting by Dorota Iwankiewicz FCIM & Ralph Lightman from Dm2 Agency, is dedicated to all, who work in business on a daily basis: both as owners, but also responsible managers; they are interested in the latest trends, and more importantly, in the proven aspects of business development today and in the future.