The Consumer Goods Forum and global change Futerra have launched “The Honest Product Guide”, in association with the Chartered Institute of Marketing, whom Dorota Iwankiewicz from DM2Agency is a Fellow [...]
THE CARROT AND STICK APPROACH AT WORK HAS REACHED A HIGHER LEVEL! Employer Branding as important as the Company Branding in marketing strategyDorota Iwankiewicz, FCIM 2017-11-30T10:58:27+00:00
Every business aims at “being the ONE”. Companies have fought for clients, searched for ways how to bring and keep them. Nowadays, the HR is fighting, “employer branding” became the goal.