TARGET GROUP- try walking in my shoes

Highlights of radio episode about Target Group in your Business:

  • Behavioural characteristic is a key to successful sales.

Understand your clients:

  • how they make decisions
  • how they spend their free time
  • what they read, listen to
  • what kind of job they do
  • what they value the most
  • You have to walk in your client shoes. 50% of your clients are Millennials!
  • Client vs Consumer – reach twice better your target. Be wiser than 40% of entrepreneurs!
  • Open not only for an individual client(B2C) or only a business group (B2B)

Good song to catch the idea? Depeche Mode – Walking in my shoes

The business programme on Radio Star “7 Elements in Business”®, hosting by Dorota Iwankiewicz FCIM & Ralph Lightman from Dm2 Agency, is dedicated to all, who work in business on a daily basis: both as owners, but also responsible managers; they are interested in the latest trends, and more importantly, in the proven aspects of business development today and in the future. 

2018-11-20T16:31:11+00:00

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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