Highlights of radio episode about Target Group in your Business:

  • Behavioural characteristic is a key to successful sales.

Understand your clients:

  • how they make decisions
  • how they spend their free time
  • what they read, listen to
  • what kind of job they do
  • what they value the most
  • You have to walk in your client shoes. 50% of your clients are Millennials!
  • Client vs Consumer – reach twice better your target. Be wiser than 40% of entrepreneurs!
  • Open not only for an individual client(B2C) or only a business group (B2B)

Good song to catch the idea? Depeche Mode – Walking in my shoes

The business programme on Radio Star “7 Elements in Business”®, hosting by Dorota Iwankiewicz FCIM & Ralph Lightman from Dm2 Agency, is dedicated to all, who work in business on a daily basis: both as owners, but also responsible managers; they are interested in the latest trends, and more importantly, in the proven aspects of business development today and in the future.