Thank you for nominations in 3 categories!

A powerful message from Dorota Iwankiewicz FCIM, creative director from DM2 Agency:

Northern Power Women Awards 2020: Person with Purpose Award & Mentor of the Year & Innovation Award!

Via my activities I would like to conquer what many researchers confirm:

The perception that women do not fit the image of the ideal leader is still pervasive in business. Because men are seen as prototypical leaders, women’s leadership behaviours are evaluated against a masculine leadership norm. In such a scenario, women can rarely measure up. Even when “feminine” leadership behaviours are perceived positively—such as when women are complimented for being team-oriented and sensitive to others’ concerns—women’s styles are still labelled as “unique” and “different” from the (presumed) leadership norm.

Hence, it is not women’s leadership styles that need to change but the structures and perceptions that must keep up with today’s changing times.

If you want to join me – please stay in touch!



About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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