“Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” – paraphrases Ralph Lightman, #DM2Agency executive director, after Sue Grafton, an international bestseller of detective novels with a readership in the millions.

This is a really good invitation for a business meeting at the heart of BBC, Media City on Monday, 14th of May.

The organiser is National Federation of Self Employed & Small Businesses Limited (#FSB). Established over 40 years ago to help members succeed in business, to offer a wide range of vital business services including advice, financial expertise, support and a powerful voice in government. FSB’s mission is to help businesses achieve their ambitions.

One of the topic will be how to create an irresistible offer. And what does it mean that your offer has to be:

  • Socially proven
  • Experienced first before purchase
  • Risk removal
  • Risk reversal
  • From small commitment to leader commitment
  • Jackpot
  • Added value

Thus, reserve your time and take the next step to Business Mastery: