The HARD facts why #BREXIT poses some challenges for you


The HARD facts – why #BREXIT poses a challenge for some employers, including you:

  • 72% proportion of organisations that employ at least one member of staff from an EU or non-EU country
  • 28% proportion of #construction workers in London that come from the EU (1/5 of UK nationals in the sector are over 55)
  • 63 000 number of NHS staff in England who are EU nationals – 5,6%of all employees. Overall, 12,7% of NHS staff their nationality is not British.
  • 42% amount by which searches for UK #construction jobs have done in EU countries
  • 90% proportion of the EU #hospitality workforce that could be excluded by visa restriction, leaving a shortfall of 900 000 workers per year
  • Salary £23-24k could jump up to £30k a year to hit the visa threshold

We have to wait till January 2019 to know the exact next scenario with Brexit. However, it is still time to improve your #EmployerBranding activities or do some amendments in a #marketing plan, including #JoinedUpStrategy – to be more successful regardless of politics.  Just do it!

Read more:

Employer Branding as important as the Company Branding in marketing strategy:



About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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