The results are in Womenomics is working!

WOMENOMICS IS NO LONGER AN OPTION, BUT AN ECONOMIC & BUSINESS IMPERATIVE

The term Womenomics was first coined 20 years ago, believe it or not, it’s a theory that trends in the current business world that has allowed women to leverage their value in order to redefine success.

“Womenomics is the idea that women’s economic advancement will improve the economy as a whole. … when we liberate the economic potential of women, we elevate the economic performance of communities, nations & the world.” Goldman Sach.

Facts:

The companies with a majority of female representation in an executive team enjoyed 47% Return on Equity compared to companies with no women in a board.

Compare the same companies with 0 women in their boards with companies with a female majority: they achieved 55% more Return of Sale (ROS).

Need more?

Companies with the highest representation of women on their top management teams experienced better financial performance: plus 60% on Return On Invested Capital.

WITH 3 OR MORE WOMEN IN DECISION-MAKING POSITIONS, ROS is plus 84%!

Only in a group where you have women leaders in at least 20% of positions, you see this kind of performance increase. The world’s most successful brands like Apple, JP Morgan and Alibaba understand the power of Womenomics and implement it!

Does it surprise you how much more successful businesses are with mixed teams?

Let’s celebrate International Women’s Day 2020!

2020-03-03T19:38:40+00:00

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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