TRY THE OPPOSITE

Viktor Frankl, the brilliant psychologist and Holocaust survivor, cured patients suffering from phobias or neurotic habits using a method he called “paradoxical intention.” Let’s say a patient couldn’t sleep. The standard therapy would have been something obvious, like relaxation techniques.

Frankl instead encouraged the patient to try not to fall asleep. He found that shifting focus off the problem deflected the patient’s obsessive attention away from it and allowed them to eventually sleep normally.

The larger point is that sometimes our instincts or habits get stuck in a bad pattern that pushes us further from our natural, healthy selves.

Now you shouldn’t immediately toss out everything in your life- some staff is working. But what if you explored opposites today? What if you broke the pattern?

2019-07-18T08:26:33+00:00

About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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