DM2 Agency ideas place you ahead of your competitors because we think beyond any expectation.

If you prefer to do marketing by yourself, please let us share some tips with you, which based on our experience, shall save you a lot of money. Simply try to avoid 6 the most common mistakes:

  • I Target

38.1% businesses confuse Customer with Consumer

19.7% of your best clients generate 79.9% your income


  • II Channels

24.1% companies waste money for choosing wrong channels

As many as 88.7% people avoid traditional ads on Social Media

BTW: social media are SOCIAL media


61.8% SME couldn’t answer what is their USP

79.2% SME struggle to create unique and original message

“Differentiate or Die”

  • IV Branding

23.2% companies overestimate brand perfection instead of brand interaction

26.9% don’t understand importance of brand personality

Perception is reality

  • V Follow up

Only 2% of sales occur at a first meeting

44% of sales people give up after one “no”

Introduce a 5 “NOs” follow-up strategy

  • VI Call to action

36.6% of ALL ads don’t have call to action AT ALL.

97% of CTA word don’t contain benefits as they should.

CALL ME NOW 07498057991 to set an appointment


About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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