WOMENOMICS – how much do you lose yearly?

There are numerous global studies demonstrating how diverse leadership is positively correlated with business performance. Do you need proof?

Companies confirmed that those firms WITH THE MOST WOMEN on their executive committees enjoyed 55% HIGHER PROFITABILITY ON SALES and 47% HIGHER AVERAGE ROE (how efficiently a management team is handling the money) than those with none.

During my engaging workshop, I will challenge you to implement ‘womenomics’ idea in building your gold-team, to boost your results in marketing and to take your business to the mastery level… and many more.

Please join me during the Congress in London and learn from other speakers as well: https://www.pblink.co.uk/congress2019/



About the Author:

DOROTA IWANKIEWICZ, FCIM | Senior Strategic/Marketing Professional | External&Internal Branding Specialist | CIPD & CILEx member Dorota combines 20 years of experience and constant development in the range of influencing people as a senior marketing/strategic professional and a managing director conducting manufacturer's projects. As a senior marketing professional: she accompanies DM2 Agency’s clients to achieve their defined goals, using knowledge and rich resources from neuromarketing, behaviourism, psycholinguistics. Dorota is the author of an educational programme about the art of persuasion, protected by the intellectual property law and implemented by the best Polish universities, and she is a co-leader of business workshops cooperating with the top law’s firm from City London. Her portfolio, gathered for many years, represents examples of effective marketing&PR campaigns eg. VISA, Mastercard, GSK, British America Tobacco, Geberit. She was a leader in European transitional programme (cooperation: Poland and UK) focused on training systems in order to develop employability, improving the labour market according to EU programme Europe 2020 growth and jobs strategy. Dorota is future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add an irresistible value to the clients/organisations. She consistently leads by example, acts with integrity, impartiality and independence, balancing individual, organisation and legal parameters. EXPERTISE: Leadership and Management | Communications strategy | Negotiations | Neuromarketing | Public Relations | Employer Branding | Employment Law | Psycholinguistics

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